Social Media Marketing Micro-blogging the power of 140 words

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What is that five bar of the yellow art Bo domineering exposed, red over the network, is what let elope overnight become the latest topic, the public talk about, what that drug home pay case uproar, everyone indignation, meager, this only 140 words platform, contains what kind of energy, so that the big things around the small love becomes the focus, Let the marketing way colorful, let people so infatuated. What kind of universe is there in 140 words? Let countless fans forward the comments.

Weibo, or micro-blog (microblog) abbreviation, is a user relationship based information sharing, dissemination and access to the platform, users can through the Web, WAP and a variety of client components in the personal community, to 140 words of text to update information, and realize instant sharing.

August 2009 Sina launched the "Sina Weibo" beta version, to become the first portal site to provide micro-blogging services, micro-blog officially into the mainstream Chinese-language network vision, after Tencent, Sohu has launched micro-blog. A successful product must be given the user's needs, with its characteristics: low threshold, anytime, fast spread, real-time search, share to Sina Weibo, because these characteristics make the spread of micro-bo wide.

The energy of the meager enterprise

When Sina Weibo appeared, the major companies have focused on this microblogging platform, in this only 140-word platform to seek a breakthrough. where object, 360 vs Tencent, this is the effective operation of Enterprise Micro-bo, enterprises are quickly spread quickly, almost overnight, all the people began to imitate the object, imitate the 360 World War Tencent 3Q, so the enterprise is widely publicized, into a split-type information dissemination. Corporate brand is known, such publicity than the general television advertising, influence, radiation and communication power is unmatched in any media, enterprises in the 140 words between the article, but also successfully through the microblogging of this new media marketing.

The energy that the authenticated user contains

A certified user, or celebrity or internet sensation, they rely on their own visibility, have relatively good fans, as the popularity of the increase in the number of fans will be more, when the microblog issued, fans will comment forward, when more people forward is more people know. A message about elopement spread on Weibo, people have begun to pay attention to and pay attention to the former some people do not know the celebrity gongxin right, this micro-blog was forwarded 76780 comments 39915, such micro-blog impact, the two days to become the most popular topic, can be seen authenticated users 140 words of energy. The power of a well-known grassroots

The grassroots list refers to the cold jokes in our Love (1659599) Fashion classic Quotations (1617744) and Weibo classic Quotations (1579235), the three Weibo is ranked among the top three in the famous grassroots, with a high number of fans, with fans forwarding and commenting every day of Twitter updates, Every day at least have Bailai forward it! When you have such a rich fan, which is a mineral, the energy generated between forwarding and forwarding is amazing.

Personal Meager energy

Perhaps a personal microblog is not as powerful as the energy generated by the previous few tweets, but the individual Weibo also has its own energy, as a live personal microblogging should be from the mutual powder began to gather popularity, to increase the fans, and strive to increase the quality of the fans, quickly to the 2000 of fans to the level of powder, At the same time, we should also pay attention to the interaction with the fans, because the interaction, personal microblogging can be like a living, exist. Every single one of us may now have a small amount of energy, but we also need to do a good job of micro-blogging, improve the quality of Weibo, care about life, because the most original materials from life. The hype of elegant women also proves the power of individual microblogs. But this kind of hype, finally be exposed to the moment, so personal micro Bo need to operate with heart.

Weibo, as a new Internet communication tool, is changing our lives, the way we communicate with people around us, and the scope of our communication. It is slowly becoming a "communication center" for everyone online, just like an antenna, through which we connect and feel the society. Weibo, the energy that this tool transmits is immense, when it is forwarded and forwarded, the area involved will spread, so I see Hou's Weibo quote: On Weibo, I remind myself not to argue with strangers, not to be angry with unimportant people, to criticize people, and to reprint inaccurate information irresponsibly. Users share their information through a social platform and learn from all directions through a network of friends. These messages are what they choose, the flow of information is more targeted, more controllable and more efficient. This is exactly the charm of the social platform.