Social media promotion is not the best enterprise should be rational view

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The strong development of social networks has made many companies compete for the promotion of social networks as the mainstream way of the future. So a lot of money to invest in, set up a professional social platform, to create professional social content, as if other such as blogs, forum promotion has been sweet general. But when you delve into the so-called social network promotion, you will find that you can not ignore the drawbacks of your business, these drawbacks will have a certain impact on your business online marketing. This view stems from the author's classification of several characteristics of social networking.

First: The confidentiality of social networks.

Your social networks, such as those on Twitter that add your fans or your fans, can be at a glance. This is contrary to the real-life business model, we know the real business environment, the confidentiality of customer information is very high. No company wants to disclose its customers or potential customers to their competitors. But in social networks, the information that some customers or potential customers can become is open to secrecy. For example, for a stock organization, he would not want to have a millions other customer fan on his official Weibo. Because his competitors may take the initiative to add powder to these customers, eventually dug away to rob your customers. The consequences are self-evident.

In addition to customers and potential customers who may be poached by competitors, your competitors may also be able to use social networks to tap information about their businesses. Do you know how many of your fans are from your competitor's vest? They just need to focus on some of your corporate tweets and your corporate activities will be immediately known to competitors. This is also a taboo in the business environment.

Second: Critical information may be "submerged".

We know that one of the great features of social networking is the sheer volume of information that anyone can express, which is an advantage, but also a drawback. If your fans are focused on a large number of active users, the information that the company publishes may soon be overwhelmed by other people's information, while some fans who are not online may not be able to see the key information of the enterprise in time. Or some fans do not have the habit of turning the page, which may lead to the loss of key information in many enterprises, can not be communicated to the user's ears.

Of course, some people may say, we can create some of the more novel and the topic of information, so that more people to reproduce the fan reproduced two times, this is a good way. But the chances of success are often low, and a new and topical message may require your brain to think.

Third, the information environment is not controllable.

For example, our common TV commercials, if at dinner time, most people are happy to watch TV once again, but suddenly the TV ads in a large number of breast or medical clearance, I think a lot of people will directly want to change Taiwan. This kind of advertisement is usually done by the TV station to arrange the time period, avoid the time period that is apt to cause disgust. And we don't have that much of an operational nature when it comes to social networking. Imagine that your fans may have just finished watching a little blog message to protect wildlife and then see your ads for bear bile drugs. I think you'll probably lose this fan.

Of course, the author of social Network marketing is worthless, social network marketing or advantages outweigh the disadvantages, I just hope that everyone in the face of the situation, we need to do anything to make a calm objective judgment, rather than the parrot, blindly imitation. The above is from the part-time bar http://www.jianzhi8.com/several views, I hope to help you, reprint please retain the source.