Social, Mobile, O2O: What is the Internet acquisition of "good products"

China's internet pattern has been completely transition from three major portals to the stage of three ecological kingdoms, with Baidu, Alibaba, Tencent as the core of the three ecological is stepping up the layout, through the PC and mobile Internet connection, forming a new bat (Baidu, Alibaba, Tencent) pattern. and other Internet companies are becoming prey, or acquisitions or collaborations. NetEase Technology channel lists an Internet acquisition "good goods" list, although some entertainment, but also the current two or three-line Internet Enterprise real state.

Alibaba is the earliest ecological awareness of the enterprise, early start in the interior, the Division of the Business Division deliberately play ecological efficiency. From the investment in recent years, Alibaba mainly around mobile social, platform portal, developer data, O2O application layout, investment enterprises have Mo, Tintin nets, friends, quick taxi and so on, but also to the recent Sina Weibo and Gould for the big.

Then look at the mobile end, in the Occupy users a lot of time ranked before the top 20, Ali department has robbed 4 seats, count has some advantages. In addition, there is a point of particular concern, Alibaba is in large data mining to go the earliest enterprises. In all of its layouts, PC and mobile has been gradually through, if combined with large data mining user potential, Ali ecological value will be the greatest play.

Tencent's investment should be the most extensive, on the basis of instant messaging, game as the core, but also deliberately to diversify development. Since 2010, Tencent has invested in not only the Russian internet company DST, the Thai Internet service provider Sanook, sing, the same course network, le Frog os, yi Long Travel network, good music buy, Jinshan network, Xun, as well as Huayi Brothers, Southeast Asian digital gaming companies and so on. There is no doubt that Tencent is now the most successful in the mobile end of the layout of the enterprise, the steady access to mobile Internet tickets. After the key is successfully occupied, it depends on how it can get through the threads.

Baidu recently acquired a lot, especially the key point of investment. The acquisition of PPS, for example, the trend of video to scale efficiency has been very obvious, take the PPS and its own love of Qi Yi integration, is to occupy the strategic points. But now there are two weaknesses: one is the mobile end of the layout is not a breakthrough, the second is the search business does not require user registration, the user's stickiness and user value of the mining more difficult. and Baidu cooperation for many years a webmaster told the "China Business newspaper" Reporter: "Baidu resources and funds are sufficient, so don't rush to explore, which mature dozen to where, Baidu has enough strength." ”

BAT Star Wars has been launched, the circle of massive users, occupy key points, and then through the context and ecological integration. Of course, China's internet will not be completed under the three mountains, Jingdong, 360, UC, etc. adhere to independent, personalized publicity enterprises, will be China's internet uncertain variables.