Social network Development Bottleneck marriage electronic commerce into nuggets dot

China's Internet development has been recognized by the world, ". China" is the best proof of the advent of the domain name, according to CNNIC released the 56th issue of the Internet development information and dynamics, is expected to May 31, 2010, The number of netizens in China reached 417 million, among which the social class web game users were the largest and reached 92.09 million. Such a large audience must be the spring of social networking (SNS community), but in fact the domestic social network development is not satisfactory, that is, into the so-called bottleneck period.

SNS community Development Farewell Crest Curve

The network is not only a potential market, but also a new commercial carrier with great potential, which provides a new mode of operation for commercial advertising, marketing and goods and services. With homogenization becoming more and more serious, SNS Community user initial freshness feeling gradually lose, rage social network community also experienced tens of thousands of people sought after to become a mortal.

Can't keep people, can't attract players, user viscosity has become a major stumbling block in community development, according to the data released by the April this year, the domestic SNS website user Registration scale is still on the rise, but the peak distance from 2009 has been very large distance, happy net and Renren monthly browsing time has been declining trend.

Network Community + E-commerce into a new nuggets point

From the domestic SNS community development is not difficult to find, SNS manufacturer's core profit model mainly focuses on the page advertisement, the implantation advertisement, the brand homepage/space, the fictitious goods, the public relations activity and so on, but by 2011, the domestic Social network (SNS) The number of registered users will reach 510 million, the market size will reach 979 million yuan, in the face of such a large market how to find a new profit point is a lot of manufacturers headaches.

Imagine if the e-commerce and SNS community, the two most powerful two major leaders together, the organic catalysis between them contains great potential. Through the combination of community and electronic commerce, E-commerce is changing the form of competition, the speed of activities and the essence of leadership. The fierce competition brought by SNe community popularity and many new opportunities offered by e-commerce make the businessmen make strategic adjustment and join the new type of marketing mode, which gives the enterprises a fresh impetus to develop.

A new idea of SNS community development initiated by leisurely community

It is worth mentioning is the price comparison network development of the leisurely community, speaking of fun community in addition to games, friends now there is a new play that is shopping, the community can also shopping? This has to mention leisurely community nine top, unique "one buy nine" function, real shopping do not spend money, Simply put, it is a person who initiates the top purchase to help support, to reach the number of goods to buy after the purchase of the goods, and in the whole process of the purchase you do not need to spend a penny.

"Do not let the user feel is and the procedure is playing, the machine cold program is cannot arouse the user's appetite, must have the interactive attractive community function to let the SNS community have ' the chewing strength '." "Mr. Zhang, a community developer, said," We not only bring a new experience for users, more business to bring breakthroughs in the traditional marketing model, with the in-depth use of the Internet, the traditional marketing of the dominant position has begun to be the impact of the network, by virtue of the internet speed, spread widely, increase the efficiency of the characteristics of the obvious, Quickly set off a wave of internet sales. ”

The Internet's need for developing netizens is also escalating, the demand for SNS community also from the past single, simplification to the complex, interactive type of change, and the developers have realized that the significance of community is the meaning of people, I believe that soon we will be able to experience more times of the network community new products. (Text: Wu Kijun Source: price comparison net)