Social Network marketing cannot rely solely on technology

The basic function of social network is "gathering", gathering content, gathering crowd. The crowd is the skeleton, the content is the texture, the two gathers constitutes the stereoscopic, the vivid social network. In the social network, the crowd and the contents of the two indispensable, each other for the teeth. If the social network is understood as the human blood system, the crowd can be understood as the blood vessels, the content is the blood vessels and blood vessels transfer, transport, of course, the composition of blood is very complex, this is the diversity of content. At the same time arterial blood and venous blood have a relatively clear septum, which is like different types of user preferences of different types of content, the user determines the type of content.

This characteristic of social network determines that social network marketing is essentially the understanding and influence of people and content. The problem is that the crowd and the content are two completely different target subjects. If the focus on content, technology is not the second choice, only technical means to classify and refine the mass content, and create a similar, can cause universal user resonance content. The technical means plays an absolute rational role in the social Network marketing. On the other hand, users in social networks are really sentimental. Social networks empower users with greater sovereignty, users are able to establish a network structure based on their own will and determine the content (if some of the people on the network are often inconsistent with user preferences, these people will be marginalized by the user until they are purged from their own network). At the same time, although the user has a common, but it is a very independent individual, if you want to establish a more lasting and stable relationship with these individuals and ultimately gain influence, only through emotional interaction, through humanistic care can be achieved.

From this point of view, technical means and humanistic care in the application of network marketing, mutual Ethen and mutual contradictions, this pair of contradictions is the entire http://www.aliyun.com/zixun/aggregation/18892.html "" "the most fundamental contradictions of network culture. Network first is a technology, it from the moment of birth to the development of every stage, with a strong technical color. Not only the network is a technology, the extended depth of service is also based on technology, social network is no exception.

Now seemingly effective social network marketing means more rely on technology, data mining is a concentrated embodiment of technology, in the era of network advertising, data mining is to enhance the effectiveness of network advertising, reduce the cost of advertising the most effective means. Through data mining, we can judge the content characteristic of the social network, judge the user's behavior pattern and even the user's psychological state, and can match the content and the user by the correlation and the push technology.

But the technology used in social network marketing is not about people, it's about people's actions. However, any kind of technology, from the moment it goes out of the laboratory to practical application, should have the color of "humanities". and social network is fundamentally human-oriented network, the first thing to face is the humanities. It is not possible to rely solely on technical means to establish a human relationship with the user (Shenlu Administration/text).