Social Network Marketing (i): The essence of social Network marketing

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This article will be divided into three parts, the first part is the essence of social Network marketing outline, the second part is the characteristics of domestic social networking sites, the third part is aimed at different social networking sites what kind of targeted marketing operations.

Social Network Marketing (i): The essence of social Network marketing

Social network, English is social receptacle.

How to do social Network marketing? No standard answer

We often hear about social network marketing, and we often see a lot of articles about social Network marketing. Last year, most of these articles emphasized the importance of social network marketing, emphasizing that social network marketing is a trend, or some introductory approach to social Network marketing, and this year some classic cases will be presented in the article. Social Network Marketing has entered the growth period, everyone can accept social Network marketing and to apply it.

In China, social networking sites, including Sina Weibo, Tencent Weibo, watercress, happy net, Renren, Baidu Bar, QQ space, friends Network, picture sites or beautiful say, and so on the shopping community, and even recently particularly popular micro-letter public platform.

So how do you do real marketing on these platforms? Perhaps few people can give some very precise answers to this question. After all, any marketing needs to be done for the product.

The same is through the traditional channels of marketing, medicine and wine of the two products of traditional channel marketing will be different, and even the traditional channel of liquor and wine marketing methods are very big difference.

For social Network marketing, different products are also likely to have a huge difference in marketing.

So, the problem of how to do social network marketing, if someone tries to give a social network marketing the so-called standard answer, or is this person in the trick, or he has not yet understood what is product marketing.

Second, the law of marketing

Social Network Marketing has no standard answer, but, like traditional marketing, it should have some general rules.

I think the marketing should be

1. The first step, first to understand their products;

2. The second step, according to the product to determine their own target customer characteristics;

3.3rd, to find their own target customers;

4. The fourth step is to help target users to buy our products.

Social Network Marketing is a branch of marketing, nature should also follow such a law. According to the law, the actual situation, find a suitable marketing plan.

About the first step and the second step, is a word we often hear, positioning. This is a workers stage. Only if the positioning is done, we can do it more accurately in the latter two steps. On the contrary, if we do not do a good job of positioning, it is difficult to do the third fourth step.

What should the third social network marketing do?

Social Network marketing should be done after the product and target customers are positioned clearly, so social marketing should do is to find their target customers on social networking sites, or to maintain their target customers. For Target customers, social network marketing should also effectively help them solve their actual needs, rather than blindly sell or even push their own products.

Social Network Marketing should not be like the traditional media advertising, with exaggerated methods of bombing mode, so that the target customers reluctantly submit. Social Network Marketing should grasp the characteristics of social networking sites, targeted collection of customer information, and then statistical induction, and then according to the results of statistical induction, the right remedy to help customers. Sometimes in order to help the customer, may even need to make the direct competitor's product to introduce to the customer the behavior. If traditional marketing is likened to repressive sales, then social Network marketing should be a virtuous conquest. Social Network Marketing should really be for the sake of the target customer, truly from the customer's point of view to discover the problem and solve the problem.

At the same time, social Network marketing should continue to update the target customer's potential needs as their own responsibility. The information society is a fast-paced society, if we in the social Network marketing, not according to the needs of customers to dynamically carry out their own marketing approach to adjust the scheme, it is likely that we have not been able to impress customers. Social Network marketing requires marketers to make timely inductive analysis of the current popular events, and also requires marketers to combine their products to lead the trend more appropriately according to the current epidemic.

This article by a product Park marketing team original starting, All rights reserved, Wenzing, reproduced please link form to indicate the article starting source http://www.yipinpo.com.

In the next section, we will introduce some of the characteristics of social networking sites in the country. Please look forward to it.