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in the current domestic micro-bo hot situation, more and more people are questioning the social networking site can continue to live? But on the same type of Web site, foreign Facebook has news that its Web site may have revenues of more than 2 billion dollars this year, with revenues growing faster than initially expected. And in the last year's revenue of 7, 800 million dollars, this year to double the efficiency, it seems that the emergence of micro-blog Twitter, the impact on its little. And it is worth saying that the story of Facebook's founder was filmed in the film this year, and is being rated as the year's Time magazine's annual figure. Its future value is hard to measure.
Unfortunately, China's failed to visit and Facebook's website, but for Chinese netizens friends, happy Net, Renren, is our familiar social networking site. According to the China Internet Information Center CNNIC26 report data show that up to now, 420 million users of China's 50% users of SNS network services, about 200 million of SNS users, netizens through SNS will be under the line of interpersonal relationships very well to the Internet, thus forming a strong user adhesion, The number of browsing pages per person is much higher than other forms of network applications.
from the above data can be seen, although Micro Bo now the momentum is very hot, but the domestic number of social networking site users and status is still not to be underestimated. And the most important point is that Renren Bill emphasizes "Weibo and SNS two different products, there is a convergence between the two but not small, SNS focus on the communication between friends, focus on the dynamics of relatives and friends, emphasizing the social, and Weibo is more concerned about celebrities, or want to get some information or knowledge class. "Tencent in the 3Q War, the reason for the" difficult decision "is because, many users of friends and relatives with QQ, and even if you do not support, but, you in order to contact, you will also use. So now the social network is the same, because it has its own social world, so it will continue to use. And believe that with more competition, there will be greater progress and innovation.
the same, do the Internet, we can not be a little bit of social networking platform to bring us the benefits, in a variety of online marketing, social networking site marketing also accounted for a very important proportion, now we take a look at what social networking site promotion policy:
Find your target object
When you want to sell your product, remember that you need to find someone who fits the product. Can not say, do old-age supplies, to find children's users. Therefore, some methods need to be noted. So how do you find people who are more suitable for your product? First, first of all, your products to your circle of friends, they help you promote, through your friends to find your users; second, through the search. On the website, generally will combine your liking, your label, will have the same type of crowd, then, through these tags, find your product corresponding crowd; the third is when we have a certain degree of visibility, by someone else to find us.
second, in our small details to do the promotion
do online marketing, in fact, do is a small life, some of our common little details, perhaps we have succeeded that point, and these things, in the community marketing, the same applies!
1, set your head. Every social networking site will have a head of this one, and in these heads, handsome, beautiful women can be regarded as very popular, show a show head, and then add some signs below or product publicity, not to let people resent.
2, personal information. Make good use of your own information, use your own information directly to let more people know your products and your company's information, this is a good way to give people a glimpse of what you are doing.
3, log sharing. Take your personal log as a product promotion platform, of course, this publicity, we do not agree with too straightforward advertising. Such a child does not have much effect, but can add some product related knowledge, similar to, do the elderly health care products, then, about the elderly have what health knowledge can join, in the way value into some ads, this will have better results. It is best to carefully categorize, show your taste, let come in every friend has received. The article should be contagious. It is best to set a discount product promotion category.
4, friend evaluation. Friends peer review, in the QQ also has, a person's data, their friends peer review also appear, many people at the same time, will see some, the public's impression, and according to these to join. We can add a bit of relevant evaluation ads to our friends ' comments.
5. Fun voting. Polling users of the enthusiasm of happy net tender, I believe we all have some understanding, any one. Voting, there are tens of thousands of people involved, and as a promoter, only to do a small launch action. So whoever can combine the promotion with the vote will be rewarded handsomely.
many times, similar to marketing, is not necessarily done very big, more is in some small details, will achieve more value and effect, we can try to launch their own at the same time, also put their products together to promote out!
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