Social network Promotion (i)--analysis of several promotion methods

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Social network is a society structure composed of many people or organizations, its connection point lies in all kinds of social relations, through this kind of social relations, many people or organizations in tandem. Network promotion can make full use of the social relationship composed of people or organizations to promote the group. Gourd Blogger in the previous content to say is the social network promotion of several forms.

One, microblogging (blog) promotion

Microblogging is a kind of information transmission way that blog derives, in the last year of Internet Life, micro-blog has played an irreplaceable important role, the current domestic several big internet companies have launched a micro-Bo platform, but the first published Sina micro-Boijan led the development of the domestic microblogging team. Weibo marketing has gradually arisen, micro-blog marketing site has gradually arisen, almost all enterprises or individuals have joined the microblogging marketing team. The new dynamic of the website can be spread to friends, or all website users through the information courier function of Weibo. Through the micro-blog can be published on the topic of small articles, to encourage users to pay attention to, of course, want to win the active attention of netizens, but also need your content has enough appeal. In addition, the emergence of SNS platform we should make full use of.

Second, video promotion

This mainly uses is the netizen's interest hobby, the video website's one popular video hits the frequency to be able to reach hundreds of thousands of or even millions, the video promotion is many website operators will adopt one of the main methods. However, due to the different content of their promotion, video promotion to achieve the desired goal, compared to other ways have a certain degree of difficulty. In general, the choice of funny short films, hot events or TV dramas to spoof some, in the film implanted their own ads, which is the most popular means. But the advertising information can browse the funny content at the same time imperceptible, and the video itself is really able to attract netizens eyeball, are not good to predict. A video requires more than one hand to work together to plan production, bloggers in the marketing team before the use of a period of time before the red one of the highlights of a TV series made a small video, using the team members of their respective dialect dubbing, with the marketing content around the text data as the center of the lines, no blunt sense, the effect is quite good.

Third, the collection of promotional

Network favorites can not only improve the weight of the site, but also for the site to bring you unexpected traffic. Regularly add the homepage or page content of the website to different favorites, and use the various relationships of social network to encourage more people to collect. QQ Bookmark is a good free web site favorites, can help users to collect their favorite pages, but also at any time with the management and casual more friends to share, for users, is a good way to collect network resources. Network promotion should make full use of this collection needs of netizens.

Iv. Group Promotion

SNS website mostly provide users with the functions of the group, such as happy net for the representative, through friends and classmates to maintain close contact, in time to understand their dynamic, in-depth their social life, kaixin to provide diary sharing, online communication and other functions, you can use this platform to bring users together, This kind of crowd has the high stickiness social relations, has the pertinence to this kind of user to carry on the network promotion, the suitable content is easier to attract the user the attention degree.

With the development of the network content, people's Internet life is richer, the platform of the bundle is more diversified, all the network platform is a specific crowd of the gathering place, so the network promotion should make full use of as many platforms as possible to carry out targeted marketing. Find out where your users are most likely to be, and the target user must be on this platform in a group way. Bo the above several forms of expression is only a part of the social network to promote the content, there are more and better platform for us to dig.

Original article Source: http://www.zzbaike.com/

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