Social network re-warfare electric Trader main personalized product recommendation

Absrtact: September 21, two years ago, with Facebook as the representative of the Web social network in the global rise, many manufacturers and merchants, saw the so-called social power business opportunities, they have to open online stores on the Facebook page, but unfortunately, this experiment to

On September 21, two years ago, as Facebook's web-site social networking network emerged, many vendors and businesses saw the business of "social-power dealers" and opened online stores on Facebook pages, but unfortunately the trial ended in failure.

But as Facebook and Twitter move into the mobile-social era, the two social networks are getting closer to people's lives with the help of mobile clients. Social networks and the electric-business sector are discovering a second round of business opportunities for social-electric dealers. Recently, Facebook and Twitter have all started experimenting with shop buttons, which are said to be aimed at impulse shoppers.

It is reported that in the year, a large number of brands have opened shops in Facebook, including game retailer GameStop, clothing brand gap, retailer J.C. Penney and boutique chain retailer Nordstrom and so on, but after the opening of the bustling, the retailers found that the Facebook station shopping flow is very limited. Subsequently, a large number of shops closed down.

But Facebook and Twitter are now straining to test the shopping buttons. In the opinion of analysts, the two social networks have been operating for years, mastering a lot of data from hundreds of millions of of netizens, and can try social shopping again through the combination of personal preference information and commodities.

In the social network, the latest purchase of goods or services, is also a hot topic among netizens, two social networks hope that such a topic atmosphere, can urge some impulse shoppers, click the shopping button, without leaving the site or client, fast to complete the shopping.

According to the working mode of the Facebook and Twitter shopping buttons, selected retailers or vendors will display targeted commodity information in specific posts (or tweets) of specific users, which will be closely related to the user, unlike traditional social shopping, where internet users place orders, pay, will be on the Web page of the social networking site.

As the entire deal is completed within the station, Facebook and Twitter will also receive commission from the retailer based on the amount of consumer spending. From the revenue effect, this approach is much better than the simple information flow or push-text ads.

Debra Aho Williamson, an analyst at emarketer, an American technology market research firm, said the key to the success of the fast-shopping button was for retailers to display the most appropriate products in front of the most suitable users, so that they would have the urge to click and buy after they had seen it.

Obviously, this mode of shopping, and the Amazon, ebay and other sites repeatedly browsing contrast before placing orders, very different.

In the pilot phase, Facebook and Twitter have not yet received commission revenue from the shopping buttons, but once the trial is completed and pushed away on a large scale, the Commission will become a new revenue growth point for the two listed companies.

A Facebook spokeswoman said that E-commerce has always been a valued business for Facebook, and Facebook wants the company's brand to achieve its marketing and sales goals on Facebook.

In this year's spring and summer fashion Week in London, luxury brand Burberry has been shopping at the Twitter test site. When models are wearing the brand's costumes for display at the catwalk, viewers can quickly buy the same item in Burberry's tweets.

In addition, Glide, a non-profit organization based in San Francisco, has also sold 15 of dollars of hats on Twitter, while promoting the organization's volunteer programs.

In the social network of the station shopping, the display of goods and exchange information, and so on, nature is not as complete as the regular shopping site. In this respect, there are also insiders questioned the prospects of the shopping button. An industry insider says impulsive shoppers may buy clothes that don't fit on social networking sites and don't even know how to return them after they come back.

Brian Blau, an analyst at Gartner, a technology market research firm, said that through the last round of social networking outlets, it has been realised that building a retail store in a crowded place with social networks does not ensure adequate shopping flow.

Facebook and Twitter today have a deeper understanding of the consumer behavior of netizens, the analyst said. If two sites, according to each user's consumption preferences, will be the most appropriate goods in front of him, then the station shopping potential will be very huge. Morning）