Social network The double-edged sword of authenticity

Social network (Social receptacle) has developed to now, obviously a new generation of internet appearance, and the amplification of media public opinion, now, the internet has been a kind of impetuous gas, a bit of "social, rather death" feeling.

But the social network is not a piece of iron, the following three points is part of the mishap.

The double-edged Sword of authenticity

"Truth" has always been one of the important attributes of social networks. However, when the user behavior in the network can be easily linked to the reality of social relations, that is, virtual society and the boundaries of the real society become not clear enough, the reality of the network is no longer exist. In fact, the social network's "real" often only the identity behind the ID is true, the authenticity of its information is not guaranteed, while the real reflection of human nature is also greatly compromised.

Social networks are not real, they just let users take responsibility for their actions. For example, comparing the comment area of Renren and Sina's message board, the same is the Chinese, showing the "quality" is so different. But is the camouflage civilization really good?

Redundant information

Social networks are built on social relationships, but the interests, occupations, and concerns of friends may vary widely, so there is a lot of redundancy in the information available on social networks. In today's era of information explosion, users may want to get shorter and more accurate content, while social networks are becoming more complex because of the constant sharing of communication. Users waste a lot of time "unconscious addiction" in the network, which is a typical symptom of redundant information.

Single network structure

Social network as an extension of the real society exists, so once the "grass-roots Carnival" era also went away and no longer returned. The celebrities in the real world are still the leaders of opinion in the network, and enjoy the popularity of the network and the promotion of fame after enjoying a lot of social resources. They are the center of the Star network, and countless ordinary users, in addition to relying on social relations to build networks, more often only at the bottom of the network and no one cares. A large number of zombies all over the social network, user enthusiasm also plummeted.

In fact, the social network is now more than a few problems, as people gradually calm down, it will involve more and more problems. From a commercial point of view, the significance of social networks is obvious, but the value of social networks for users is not intuitive performance. Even this false truth has deprived us of the opportunity to "take off the Mask".

The 2011 social network continued to be hot, in addition to further promote the network and related industries of the rapid development, but also caused by some of the social phenomenon has become more prominent. It is the so-called "misfortune and blessing of Reliance, Fu Xi curse," The Social network of "war" must be people's attention.

Internet addiction is hard to quit

"Internet addiction" has always been the most popular topic in the development of new generation teenagers. And the rise of social networks, on the one hand, greatly enhance the network on the user's stickiness, on the other hand, adults are also drawn into the network addiction trap. Because of the real value of relationships in social networks, users are bound to pay a considerable amount of time and energy-that is, addiction. What is more frightening is that social networks are not like drugs for everyone to talk about the color change, but is advocated as "human communication in the history of important changes", everyone cheerfully enter, but in order to withdraw and retreat when unable to extricate themselves. Perhaps some day "anti-addiction system" will also be introduced into the social network environment, to help users back to reality.

Privacy is a secret.

Privacy protection has been repeatedly emphasized in the Web1.0 era, but when it comes to social networking times, the topic is rarely mentioned-not forgotten, but protected. In the so-called Real social network, privacy is no longer a public secret, and even exposing privacy has become a considerable part of the fun of people. Many social networks require users to "real-name System", and promises to protect user privacy, but in fact this is just an empty talk, as long as pay a certain price, enterprises can get a lot of data from the social network for their own profit. Last year's 3Q War fuse is privacy protection, but half a year past, people only remember that "difficult decision", who still remember to protect their privacy?

Hard to distinguish between true and false

The powerful communication effect of social network has been fully confirmed, however, there are still difficult problems in the use of this power. As the network behavior often with a great deal of randomness, not strictly rational to distinguish the authenticity of events, so as the bottom of the network level, a large number of ordinary netizens, it is easy to be guided by the public opinion of the formation of "public opinion storm" or "netizens Carnival"-if the use of malicious people, From a deeper level, now the social network has even assumed the role of cultural transmission and mainstream values, the future generations in such an environment to grow whether it is a good thing, it depends on what modern plans to put this tree how planted.

The great progress that social network brings to mankind is beyond doubt, but we must be alert to the problems behind the progress and explore the ways to solve the problem.

Recommended

It is known that recommendation is the trend of future network development, mainly in order to solve today's information explosion and redundancy serious problem. However, it is noteworthy that the excellent recommendation mechanism can be used to filter the authenticity of information, so as to avoid a large range of the above three problems. At the same time, the recommendation mechanism is an important channel for the grassroots to stand out again in the flat network and "looking Up" network, thus encouraging the members of the network to make more valuable information.

Real?

Some people think the real-name will be the general trend, that is, virtual world and reality seamless docking; "Existence is reasonable. "Real-name network from the current view of the interests of the party to exceed the value of party B's users, if not changed, the real-name system will be due to doubt and gradually decline."

Legal

This is the most direct method, but also the most effective way on the macro. Coping with the turbulent network era, the response of power machines in various countries is somewhat sluggish, and there is a lack of relatively perfect legal provisions for network management in the world. The construction of Internet law is of great significance to the protection of privacy, network security and the establishment of a virtual social order, but it must be a historical task for the legal profession to complete in the next 10 years.