Social networking markets collectively face legal dilemmas

Source: Internet
Author: User
Keywords Prosecution SNS healthy development
Tags company development facebook facebook and healthy development market media media reports

Absrtact: Social network market collective face legal dilemma (Tencent Science and Technology map) Beijing Time December 27 news, according to foreign media reports, Forbes Magazine online edition of Monday published a review article, introduced Facebook and Twitter and other social media face multiple legal difficulties

Social network market collective face legal dilemma (Tencent Science and Technology match map)

Beijing Time December 27 news, according to foreign media reports, Forbes Magazine online edition of Monday published a review of the multiple legal dilemmas faced by social media such as Facebook and Twitter, and pointed out that the healthy development of social networks is still a long task.

The following is the full text:

Noah Kravitz, who wrote Krawiec for a mobile web site phonedog.com, has 17,000 fans on Twitter. After his resignation, the company asked him not to use his Twitter account to continue to publish business-related remarks. The company recently sued Krawiec on Twitter's microblog speech and claimed a total of 340,000 dollars.

Noah-Krawiec sued by mobile web site phonedog.com for his Twitter account ownership problem (Tencent technology map)

The case is a warning to the public that Twitter users may not have the right to use their own accounts, since his comments actually represent the company behind them. Indeed, on LinkedIn, the issue of ownership of Twitter contacts has long been under discussion.

In the Forbes website blog, author and distributed Marketing blogger Dabe-Maikhariste (Deb McAlister) has discussed the issue in depth. His conclusion: it depends on the circumstances, but don't be naïve enough to think it's yours.

In fact, in almost every type of online forum, people are discussing ownership issues. Eric Gardner (Eriq Gardner), the author of the Yap Reporter of the American authoritative film media, has recently told Warner Bros. (Warner Bros.). Whether it really has the exclusive copyright of a screenplay published on the Social news website Reddit. James Erwin, an obscure writer, removed the screenplay from Reddit after selling it to Time Warner. The reason is that he is worried about Reddit's user agreement, and he doubts whether the agreement means that Reddit may have his copyright.

Facebook is afraid to face legal action to protect teens ' privacy (Tencent technology map)

Facebook also faced a lawsuit recently, with users suing Facebook in California State, alleging that it violated U.S. laws on business endorsements. The law stipulates that companies are not allowed to profit by displaying the names of certain celebrities without the approval of the government. The current Federal District Court Judge Lucy Coh (Lucy Koh) has approved the case to enter the trial stage.

The case is bad for Facebook. And it will affect many of Facebook's ads, as well as advertisers that have invested millions of of dollars in Facebook.

According to emarketer, a market-research firm, Facebook is expected to receive $6.9 billion trillion in revenue by 2012, while its revenue this year is expected to reach $4.27 billion, of which 90% are from advertising. Because the case is significant, Facebook insiders say the company may be able to settle the matter by reaching an out-of-court settlement.

Jorge Espinosa, Espinosa/trueba of the intellectual property law firm based in Miami, said the impact would be far-reaching as any verdict would change the advertiser's internal development strategy.

In terms of personal privacy control, Facebook has made substantial concessions to the Federal Trade Commission and recently compromised with the Irish Data Protection Board office.

Espinosa that the protection of minors and how they use Facebook will be a prominent issue in the legal proceedings of Facebook. "Many states in the U.S. have a clear law that companies are not allowed to use or advertise their users ' names or hobbies without user authorization," he said. Without parental approval, minors do not have the right to authorize other persons. ”

According to a survey released by the consumer report in May this year, 38% of young people in Facebook are under 13 years of age, whereas in theory children under the age of 13 should not have permission to sign up. Although Facebook said it would raise the user's registration age to 13 years, according to the U.S. regulations under 18 years old and older than 13 years old, even if they can register, but their information and photos should be unable to be searched by other people, so as to protect the role of minors. But Facebook has yet to make any adjustments.

From the above several cases can be seen, social networking as a new thing, there are still many loopholes and problems exist, the healthy development of social networks is still a long task.

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