Social networking: Online commentary affects offline behavior

Today, social networks are becoming a part of the lives of many users, and their offline behavior is affected by their involvement, so let's look at them together.

In November 2010, Pew's Survey of American social-networking users about "social networking and life" found that 31% of social-networking audiences use Facebook many times a day, and 21% of respondents use them once a day. Then twitter,20% 's social networking users use it more than once a day, and 13% of users use it 1 times a day.

Along with the use of social networking services for many times a day or a week, they also comment on their friends ' articles. The Pew survey found that 26% of female FB users and 17% of male FB users commented at least once a day, and the study found that 57% of female FB users and 48% of male FB users reviewed the article at least once a week.

The behavior of social network users is not limited to social media, the April 2011 study of ROI Reasearch s-net: The impact of social networks finds that 60% of American social network users may take action when they publish information about products, services, companies or brands with their friends. Only 18% could not take action. On Facebook, 53% of respondents said their top priority might be to buy brands or company products and recommend companies or brands. Twitter users, first of all, talk about companies or brands (61%), recommending companies or products (59%), buying a company or brand of products (58%).

Fans or followers are influenced not only by the brands they care about, but also by their friends when they discuss brands or companies, which is the brand's concern, their own reach, and the influence of their fan communities.