Social networking site users tend to be younger

As technology progresses, the promotion of Internet applications has become a major trend, and the Internet access threshold of the reduction and the network age growth of skilled, but also to a certain extent will enhance the Internet users of the application requirements, and almost every Internet application will be reflected on a variety of features interspersed parallel features. Social networking sites, as a platform for people to build and maintain relationships in the online world, social interaction usually relies on the generation, exchange and flow of information, and the movement of the flow of communication has fostered a variety of extended services with social sharing characteristics, such as games, music, information and shopping in the fertile soil of social functions.

On the whole, social networking site user groups have shown a younger trend. In the age of Internet users with social experience, interpersonal relationships, compared with the younger generation, older people's demand for social networking is naturally less diverse. From the individual point of view, different social networking sites using their own site different product features and user positioning is attracting different age users. For example, Renren, friend Net become 21~25岁 young people's favorite network social applications, and 51.com of users focused on 26~30岁, happy to capture the 31~35岁 netizens group favorite. As a result, the age-hierarchical distribution of users and the differentiated positioning of social networking sites have become more relevant, so what are the reasons why Internet users choose social networking sites for which links to social networking sites?

Interpersonal relationship is the central axis of social networking sites

In terms of product attributes, interpersonal relationships are a central element of social networking sites. Among those surveyed, the proportion of users who expanded their relationships through social networking sites accounted for 36.42%. In the real world, everyone's living space and time is limited, and social networking sites make it easier for people to meet. People can not be limited by time and space, through different social networking platform, to understand the different regions of men and women, so that at the same time, the same situation and different people synchronized communication becomes possible. According to my humble opinion, the interpersonal relationship of social networking sites is usually carried out in three basic ways: first, the extension of the social interpersonal relationship to the network society; second, the network society produces the brand-new interpersonal relationship; third, the network social interpersonal relationship to the real social relations change. In real society, people's names and looks can be used as symbols to identify individuals, and they correspond to nicknames (IDs) and avatars in Network society. The beauty of the heart of people have the first impression of the effect, usually make people have the choice of the exchange of appearances. The anonymity of the network to a large extent gives people the autonomy and freedom of communication, in the inability to know the other party's real name and appearance of the premise, usually rely on the signature, text and other symbols to make friends choice.

Second, the relationship is the tool of information acquisition support

Access to information on social networking sites can be said to be based on the filtering information of interpersonal choices. The information that people see is transported by the interpersonal circle that they build, in this sense, social networking site users are autonomous choice of information source, show in their eyes is also the other side of the relationship published content. Assuming that the amount of information received in direct proportion to the number of friends, does not mean that the amount of information received is also so, the more onerous information is more likely to cause some of the hidden information. The friend base is big, produces the content to be many, the information updates the speed is fast, wants to see but is invisible.

Self-expression is the exchange of emotion

Self-expression on the Internet is different from face-to-face expression in real life. Face-to-face communication in the real world can use the situation, the mood, the expression, the movement and so on better obtains the immediate feedback, some hears, the person sees, the people can go to express; in the network society, people can filter the embarrassment of nonverbal communication, people have more time to think about how the content of the information should be constituted, How to form the impression of network interpersonal relationship, whether or not someone responds, the publication of the content such as log, photograph will always be seen.

Expanding relationships, getting information, and self-expression on social networking sites seem to form a cycle of progressive cycles in which relationships act as basic elements. The reasons why users use social networking sites vary, and it can be inferred that the user's choice of relationships is not the same, and when users join an activity group, does it affect the relationship?