Social networking Sites "group" products

Q: Is the Group A cursed function, and why is it not fire in the domestic Social site? Do you know if you will be able to launch group functions?

Group in kaixin001, everyone, Sina Micro Bo are not fire, it seems that the domestic addition of watercress early group function fire for a while, now also downhill. Group function in the social platform, in the end and user habits where the conflict or what? Why do web operators so like to launch the group function, but in the end are the cold shoulder? Are you aware of the introduction of group functions?

Secretary：

Talk about a little personal understanding.

Reasons for group not fire:

1, the number of flood

Too many similar groups

Content dispersion

User dispersed

Analysis：

The group name repeats too much, the user joins to form the trouble, the group name is similar, may have hundreds of, does not know to join which, causes the group member to disperse, the topic disperses, is not easy to form the discussion atmosphere.

2, the product form is too "heavy"

Content creation is difficult

Content "expressive" poor

Too weak to support the group

Analysis：

Similar post, write blog topic creation form is not most members of the group can accept, the threshold of creating content is relatively high, casually write a post may not look, may also waste time, brain power, is a heavy mental life.

The content created within the group as a post, many times only in such a group exists or in their own feeds passing through, it is obviously difficult to be interested in those who find that there is no natural possibility to join the group and participate in the discussion.

Accessibility this piece, to talk about more interesting, the group to fire up, I personally feel the need to get through the "two veins":

Through the content itself dissemination, pulls the new user to join the group, and participates in the discussion.

(This requires that when the content is created, there is some interest in associating elements, such as: tags, or after the creation of content some analysis methods, such as: semantic judgments.) And the system itself content can be the whole community based on user interest to automatically match the recommendation)

Through the group member's own attribute (interest), pulls together the interest user joins the group, and participates in the discussion.

(This requires people to have labels, such as people's interests, hobbies, etc.). Even this person's collection of behavior in the community or other community, to find out about the person's internet behavior and temperament, and then recommend groups that may be interested, topics or like-minded people and groups they join.

Summary: This piece I think, to micro-information as the main product form more advantages, such as "micro-group", this product to do most people have a label, the group's content threshold low, the content of the channel diversification.

However, the low threshold of micro-group information and the ease of communication within the community, there is also a high quality content in the group of precipitation, and high-quality content to reach the members of the group, the visibility of the problem, information stability and durability is poor.

In addition, micro-group and micro-blog in the topic of the relationship between the two is not handled well, #**** #从某种程度上已经承担了群的职能, it appears that the surrounding group products are superfluous.

3. Improper operation

Create group threshold too low

Too little official involvement

Analysis：

The saying is that things are vaguely expensive. I think this QQ group to do better, to create a group need to have a level, the number of created also make restrictions, in addition to the group name description can be identified, group classification is also recognized keywords.

Moreover, retreat group, dissolution, transfer, change the name of a set of systems are relatively sound.

Locating a vertical community group may be more likely to fire than a pan-SNS group, because positioning vertically itself is already a big interest attribute and has already determined the general direction of the community's user base.

And a pan-SNS, may need to do a good job is to users according to interest, hobby classification, collection of user behavior, according to user interest and behavior to do the user group subdivision, then talk about doing group is more appropriate. These are not done well, copy out a group of products, meaning little.

So, we can see the watercress group is actually OK, happy, everyone's group situation is not optimistic. The question of Sina's micro-group has already been mentioned.

As for the official participation in the operation of this piece, the same micro-group or micro-blog is commendable, we often see hot topic discussion, topic recommendation, Micro-group in the microblog recommendation.