"Social networking" will be the next bucket of gold in the internet market

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Recently in the Internet industry red-hot, known as search engine Google announced the start of a new website called "Orkut", the new site will be engaged in the "search" related services. It is also rumored that IBM and Microsoft are determined to "search the people" in this emerging market ... Coincidentally, recently, the domestic a soon established, unknown network company Uume detonated a blockbuster in the industry, they from the most astute venture capitalists "circle" to the money. Uume engaged in the business also and "search people" related, but they do is a higher level of "Social Networking", netizens are called "SN" that is, "social network." The idea that Uume played was one of the main reasons for attracting investors. This series of examples makes people exclaim: The social network of the spring is really coming!

People-oriented--Internet development trend The Internet has experienced a vertical web site with a simple portal class to create a variety of profit-making models. To today's popular community network, we can see that the internet has been from satisfying people's demand for information, to the pursuit of a variety of profit models, to meet the needs of the higher level of human demand.

The initial comprehensive portal class site is to rely on information to win, the purpose is to attract more eyeballs, thereby striving for advertisers, is representative of the early Sina, Sohu and so on. Gradually, the network service providers found that the purpose of business, to meet people a certain demand, so as to obtain a variety of profit models of vertical-type Web sites, the growing development. The goal is not only to attract attention, but also to attract people to pay for a certain percentage of the transaction fee, or simply do their own business, such as ebay and Amazon. After the needs of users are met, they pursue a higher level of demand, that is, spiritual and humanistic needs. As Maslow's hierarchy of demand theory describes, social needs, respect for demand, and self-realization demand are the higher levels of social development. Therefore, it is necessary to pay attention to the humanistic needs of the Internet, and it is also a social development.

Humanistic needs in "social network" as everything is networked, now we feel more than ever that the Internet has been closely related to our daily life. The modern life rhythm is more and more fast, the communication tool's widespread application causes the person and the person to communicate is less and fewer. As our wealth increases, so does the sense of loneliness. When this sense of loneliness accumulates to a certain extent, the desire to communicate this kind of human need becomes more and more urgent. There is demand will have a market, so online chat, online forums, online dating came into being. Their appearance and development are the concrete embodiment of the network to meet the humanistic needs.

With the advent of this channel or Web site with human interaction, all the negative problems we encounter in our daily lives are also displayed on the Internet: Online transactions are stolen credit card numbers and passwords, online chats are fraudulent, online dating is cheated ... Admittedly, there are some sinister people who want to borrow the network to cover up the real identity, to achieve some ulterior purpose. If the original network dating model of virtual characteristics inevitably arise from these problems, then by netizens known as "good friends" mode of "new generation of social network" that "SN" can make up.

At present, to the domestic uume, foreign friendster, LinkedIn, etc. for the representative "SN" has been more and more eager to communicate with others in good faith, because the network resources are gathered through you think can be trusted friends for you screening, friends like a natural filter network, So everyone who enters your social circle has a credit card. Undoubtedly, it is much safer to know a friend's friend than to know a stranger. With the "good faith" as the basis, then "SN" is like our real life in the social networking activities, then the exchange between friends can better meet our spiritual and cultural needs, such as parties or travel together. To "SN" as the basis, the realization of business, trading, looking for work, looking for a house is more logical.

The history of Internet development can be said to reflect the development of our social life history, the emergence of SN and rapid leap red is it to meet people's spiritual needs of the characteristics of the decision, and investors will be from the SN to get more gold