Social recruitment is a blind date

Absrtact: Last week, Kleiner, a social-recruitment platform, was once again awarded a millions of dollar a-round exclusive investment, and released a new number of features of the 3.0 version, to a small platform direction. Everyone headhunting model for crowdsourcing recruitment, mainly using polymerization

Last week, Kleiner, a social-recruitment platform, was once again awarded a millions of dollar a-round exclusive investment, and released 3.0 versions of a new number of features to a small platform. Everyone headhunting model for crowdsourcing recruitment, the main use of aggregate users to meet the fragmented time to recruit demand, so that everyone can become a headhunter. Enterprises in the above post will give a certain reward gold, users can recommend or recommended to friends, once the recommended person is finally hired, the referral can get a certain search fees.

Social recruitment is in the ascendant, the general trend. This has also prompted me to think about social recruitment, first from my own experience.

My previous company is an advertising company, I was responsible for planning department, need to recruit a copy of the planning of the new, dozen hands, want to be very urgent, to the personnel report, half a month interview one or two people, I am not satisfied with the very low efficiency. So I decided to come by myself:

1. Publish the information. In the street network (a former colleague to work in the job, told me can recruit people, let me try. It's not an implant, it's a free post, and it's interesting to write the job description and requirements (previously written by the personnel) and received hundreds of resumes in two or three days.

2, screening resumes. I personally selected (formerly for human screening, I gave some hard standards, but I felt that many important details would be overlooked in the initial screen). The ratio of effective resumes in the street network is very high, because they will send job information to job seekers according to the key words of the job requirements, and the students can see each other's company and position with each other, the spread is bigger, and they can evaluate each other, so the information dimension becomes rich.

3. Interview. I have selected from the resume about 10 people, so that the front desk to inform the interview (formerly to the human, but the front of the voice of mm more sweet, hey, you know). There is an episode in the middle, there is a little boy was not attracted to my resume, but he took the initiative and I hook up, after the attention of the question, expression, and ask for an interview opportunity, etc., I gave an interview opportunity. Interview came 10 people, interview arrival rate is also very high (as far as I know, many times the telephone interview, many people do not come, do not know God horse situation, is not the voice sweet enough?) I had a group interview, played two interactive games, and finished arranging pens to go home.

4. Selected. After the comprehensive evaluation, finally in 10 people selected two, that little boy and another girl, finally I chose a little boy, because of his active attitude.

5, effect. The whole process took only four days, no budget. Now this little boy has been working for more than a year, very active, and learning to improve quickly, get the company all over the staff recognition.

From the case above, the recruitment process has not changed, but each link has changed.

Platform: The right information channel is very important

Traditional recruitment of the general choice of the online platform is 51job, Chinahr, and so on, the line is basically job fairs and paper media, the mode of charge is advertising mode, according to the location and size of the page to be approved; Of course, there are internal recommendations, but the scope is very limited.

In the case, I chose the social recruitment platform--street network. Street network by the original Thousand Oak Group (Renren) executive vice president, the chief Marketing Officer Xiujuan was founded in 2008, in April 2009 officially on-line operation, the main street network to real-name users and genuine business social relations as the basis for career development, business expansion, industry exchange as the driving social networking platform. Look at the founder's origin to know that this site is based on SNS. And then the street Network and micro-BO jointly do micro-recruitment, the main social recruitment market.

In the transmission efficiency and accuracy, the traditional platform is widely fragmented, social platform subdivision concentration.

I saw an article in the Socialbeta before, the effect is to find different types of people to go to different platforms.

"Opinion" 2012, social recruitment in the Ascendant (link http://www.socialbeta.com/articles/opinion-social-recruiting-2012.html),

In Socialbeta Shenzhen event site, guests @ Square Rain 007 share the experience of the electricity business:

Recruit copy and micro-blog commissioner on Watercress, recruit customer service on 58, recruit technical laggards and Chinese webmaster station, looking for a part-time writer on pig, looking for Taobao shop long Pie generation and Marbur, recruit art on the blue Ideal, the chief executive with Micro Bo Search, recruit CEO to participate in the electric business industry General Assembly, recruiting high-level search network, gifted, Linkdin. Like the network promotion showmanship, transposition thinking, grasp the user behavior trajectory, the target crowd where, you lock where!

At that time I was looking for a newly graduated college students, and just the main focus of the street network on the development of universities, so I chose this platform.

To make an inappropriate analogy, this is like the previous blind date is to participate in the offline Blind Date and single body, and then on the online platform has a century, lily nets, but now really more mainstream are socialized platform, micro-bo, micro-letter, MO, and so on, their own search, their own judgments.

At the same time, due to the social platform of Community characteristics, blind dates, to find different types of people, to go to different appropriate platforms and channels, such as if you want to find a love of travel sister, go to the desert to grassland; If you want to find love shopping, dress up the sister, go to the Starlight Heaven and earth, if you want to find wild and coquettish, go to the bar; If you want to find love to learn, go to new Oriental; If you want to find a good cook, go to New Oriental:

Of course, if you want to be famous, you can be honest not to disturb, but it seems to recruit also can, that is not your mo!

Second, interactive: mutual exchange in the recruitment of very important, especially in the early

In the traditional recruiting process, the information transfer between the enterprise and the applicant is static and one-way. Companies spend money to wait for resumes, and candidates finish their resumes to wait for an interview notice. In the case, the chosen boy is because of active and I online communication, get the interview opportunity, and finally got the position, both sides are very satisfied. Or take a blind date, the former is holding a photo blind date, looking at the eye, meet on the silly, even if the meeting is not bad, an exchange is silly; the latter is the beginning of everyone to try to communicate, feel suitable to meet again, meet also good basically is reliable.

Efficiency: The flow of information, stereo and transparent can improve the matching degree

In the past, the applicant's ability to judge the enterprise can only see its own visibility and advertising size, and some corporate resume snow general, hr eyes are cross-stitch, some enterprises are few, do stare worried. But there is a social platform, information dissemination and access to the threshold has become lower, the speed of information flow has become very rich, there are micro-bo, someone, there are a variety of social platforms, looking for people not difficult to find you also become easy. You know, the woods are big, just what birds have!

The enterprise to the candidate's understanding is also one dimension, is the resume. It is said that there are now 10 students who have 7 say they have been president of the student Union. How are you going to discriminate? However, in the age of social media, the density and richness of information has become stronger, and the degree of link between people has become deeper, so that both enterprises and candidates have a clear understanding of both sides. As a result, many companies require job seekers to provide microblogs. It reminds me of the Internet queen, Kleiner Mary Meeker in a 2013 Internet Trends Report: 1993, on the Internet, no one knows you're a dog; 2013, on the Internet, everyone knows you're a dog.

More importantly, there is a third party evaluation of each other, this is very important, light yourself to say that you are not good, and others say hello. The eyes of the masses are discerning!

Blind Date is also the case, from the other side usually in the social media words and deeds, from the others around the evaluation and other aspects to make judgments. Don't be cheated into bed and regret it, unless you mean it.

Iv. participation: Everyone is HR

In the entire recruitment process of the case, in addition to the final entry, no use of the company's HR. But the process was very smooth and the results were very satisfactory. As long as you want, you can become HR, at least in the recruitment process, you can easily competent. There are also many examples:

For example, Tencent's Zhoujinzhen, through QQ Group, micro-group and other ways, to help 650 of people send resumes to Alibaba Group, 43 of them successful. Joined Alibaba, and probably helped 160 of people deliver resumes to Shanda Networks, 1 of whom entered the Shanda network. And he himself, as a result of good personal brand, so has been the attention of large enterprises, after Ali, Shanda, now entered Tencent engaged in social advertising advanced product operations.

Huayi Media President Du Zijian earlier attempts to recruit on Weibo:

"Micro-recruitment": this time, only to recruit physical inconvenience, only part-time staff at home, preferably with a disability card. 20 people, no other requirements, only to write Weibo, can type. Have the intention, can add this QQ. Only 20 are accepted at a time.

Weibo release, three days that there are hundreds of people enrolled, the final successful selection of 20 people, Du Zijian to the results expressed satisfaction.

Therefore, I think "headhunting" the name of the platform to achieve good, the social characteristics of the show, that is the power of everyone to participate.

Blue Cursor Social Marketing department head Luo has a saying: "Socialization, there are two things: the personal needs based on personal survival, coupled with the needs of individuals and this social interaction." You have the need to find a job, others also have the need to find someone, at the same time, people have or open, or secret, or strong or weak connection. Need to link together, to live.

Use a blind date metaphor, everyone is a matchmaker, everyone around you is likely to bring you the other half, your referral, may also achieve a perfect marriage.

Vi. Cost: 0 cost

In the cost, traditional recruitment such as 51job, Chinahr and so on are charged, but social media and media platforms are mostly free. This, also embodies the full embodiment of the internet and the characteristics of the media.

The final experience is that in the recruitment of both sides should be proactive, and more initiative.

The case of the little boy is because the initiative, touched me, and finally get a job. I found that in the process of looking for a job, those who are good at doing homework, actively strive for people, often very popular with enterprises.

Enterprises can also become more active, once I listen to Jin Peng far to share, every time they have a new project to bid on and need to find someone, he will go to a variety of social media platforms to find people who write jokes, or who are great at running a community (maybe he's not a professional marketing, advertising, and now the boundaries of social expertise are getting blurry), Then go to hook up, flirting, step-by-step seduce, finally to pull over to work for themselves, so that people often do very good, because these people, there are sense, there is a sense of social marketing. Professional theoretical framework can be input in training and work, but this kind of sense is almost impossible to develop in short term.

Blind Date is also so, take the initiative, can hold the beauty return, in order to hand success. I like passive, that is because, I like your initiative!

Finally, set a famous saying: The world is not lack of talent, but the lack of eyes to find talent. Like a blind date, bubble sister, fishing men like to find work and find talent!

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Author: @ Lovely Chen Xiaoxian

Caption: work4labs.com