Social responsibility investment brings new investment ideas

"The social responsibility investment will bring the new investment idea for the fund industry, it combines the double consideration to the social benefit and the economic benefit in the investment decision." Compared with the traditional shareholder-oriented investment direction, the social responsibility investment is a more advanced and comprehensive study of the investment mode of the enterprise. Its rise will not only promote the implementation of social responsibility of listed companies and the sustainable development of social economy, but also will bring investors a sustained and stable return on investment. Jiangxianzhou, chairman of the Trust Fund Management Co., said that "the choice of stocks or bonds of companies that value social responsibility and support for their development will effectively promote these enterprises to assume more social responsibilities, which will play a strong role in promoting the sustainable development of society." "The enterprise that attaches importance to social responsibility, often displays for the enterprise that the social contribution value is high, they not only provide the good return for the shareholder, the employee, the society and so on, and often also will bring the excess return to the investor in the level two market." Not only that, Jiangxianzhou says, these good companies often have longer-term development planning and business strategies, more emphasis on long-term sustainable development models than short-term performance.　　This provides a solid foundation for investors to gain long-term and stable investment income. Enterprise and its social environment is always the relationship between coexistence and co-prosperity. For example, enterprises through the form of tax payment and payment to fulfill the social security obligations to promote social development, while the positive and stable social environment for the sustainable development of enterprises to provide a strong support. Enterprise Development and social environment thus form a virtuous circle.　　And the social responsibility investment is a kind of special investment orientation, in choosing an investment enterprise, we should not only pay attention to the performance of its finance and performance, but also pay attention to the fulfillment of corporate social responsibility, and increase the consideration of enterprise environmental protection, social morals and public interest in the traditional stock selection mode, which is a more comprehensive study of the investment way of the enterprise. "From a mature market perspective, the long-term benefits of social responsibility Index investment are considerable." America's first and most famous social-responsibility investment Index, Domini 400, has an average annual yield of 20.83% from May 1, 1990 to April 30, 2000, while the average annual yield of S & P 500 is 18.7% per cent. "Trust fund Investment Management Department deputy director, Jian Xin Shanghai Social Responsibility Trading Open Index Fund (ETF) and its joint fund," said Lianghong, "The Shanghai Social Responsibility Index component stock market representation and liquidity is better, with good financial indicators and valuation advantages." Thus, as an investment subject to quantitative criteria, investors can invest in these ' healthy ' businesses through this index.