Social sharing brings more traffic to the site

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With the social media, today's netizens no longer rely solely on search engines as a single source of information. According to Hitwise, the Internet monitoring agency, Facebook has surpassed the number of visitors to Google, the search giant. With the social media, today's netizens no longer rely solely on search engines as a single source of information. According to Hitwise, the Internet monitoring agency, Facebook has surpassed the number of visitors to Google, the search giant.

This shows that social media has been deeply rooted, in the domestic with Renren, happy NET, network, such as SNS as a representative of the platform to quickly string red networks, SMO (social media optimization) This new term is also gradually familiar to us.

What benefits can SMO bring to us?

As a webmaster we are in the operation of the site first need to increase is the internet exposure rate. When some people know the site, he will be able to bring traffic to our site. If you are optimizing your site, you may get unexpected traffic if you use the SMO share button to forward the content of your Web site to a large multimedia social platform.

As you can see from this sharing button, when you add a share button to the site, the content is shared with the social media platform. And through these social media platforms, the user's friends will be at the level and level of his interest in the content of the site to share to their friends. So accumulated, the content of the site through the user's friends to share many times, you will get many lives, and these users of the friend group may also bring a great amount of traffic to the site.

The final goal of the SMO work is to achieve the effect of Word-of-mouth publicity by continually sharing the content of the site with users.

What aspects of the SMO work need to be noted?

SMO work must first pay attention to the content of the site, in the clear site objectives, must analyze the crowd and the market in advance, for these market groups to collect a large number of users need content, or write original content. including videos, pictures

News, and other types of content related to the site.

Website content not only to attract people, but also must pay attention to the Title keyword choice. This can not only achieve the effect of SMO work, but also to do SEO work. In the choice of keywords, to consider whether the choice of words for the site to bring the actual users, SEO work, the key words determine the future of the site to bring how much traffic. But in the SMO, the more attention is indeed whether the content is attractive, can arouse the user's attention, thus forwarding to their friends for the site to bring publicity effect.

Site optimization only do smo do not do SEO can it?

I personally feel that if the site initially, only to do the SMO work, but not at the same time SEO work, the effect may not be too obvious, after all, there is no data in the country to show happy, Renren, network and other social media platform of the flow of more than Baidu data. SEO work is to allow search engines to include your site, thereby improving the weight of the site. Today's Internet, although social media are everywhere, but the search engine still has its fixed user base.

So in the implementation of SMO work at the same time, the appropriate SEO work is still needed. After all, SEO is still the preferred site optimization mainstream. However, perhaps in the near future, the SMO technology will be more people dug out, thereby replacing the SEO "Big Brother" status.