Social video Socialcam: Lying on Facebook's hotbed to borrow YouTube?

In Silicon Valley, there is a popular motto: win the user base will not worry about making money. Facebook's hefty acquisition of Instagram, which has not yet been profitable, makes the motto seem more weighty. Social video sharing apps Viddy and Socialcam are known as the Instagram of social video, but as Socialcam joins Facebook's Open Atlas, Facebook can watch Socialcam video sharing at any time, The number of users soared from 1.4 million to 40 million in the previous monthly average of two weeks, topping the list of similar apps at Apple's App store. The news media quora,hacker News,thenextweb are all asking questions: What tactics did Socialcam take? 1. Viddy and Socialcam Origin: Viddy was established in December 2010, with rival Mobli, Klip and Socialcam appearing successively in 2011. In recent months, first Socialcam reached 3 million users in December 2011, and Instagram's second day (April 11), Viddy users also exceeded 4 million. After April 24, Viddy and Socialcam successfully breakout from their competitors: Socialcam the power of Facebook in two weeks, the number of users soared from 10 million to 40 million, Viddy also relied on Facebook's power users to soar from 8 million to 36 million over the same period. 2. The rise of Socialcam's relationship with Facebook: There is no clear explanation for why the above mutation has been made, but the most popular is the following two guesses: Guess 1:socialcam just happened to be joining Facebook's Open Atlas, Facebook grew the exposure to the user timeline; Viddy joined Facebook's Open atlas on March 12, but Socialcam came from behind and also stimulated a sharp increase in the number of Viddy users. Another speculation about Viddy is that the two days before Socialcam joined the Open Atlas, Twitter co-founder Biz Stone, Shakira and Jay announced a positive role in supporting the Viddy financial supply. Guessing 2:facebook in its dynamic news video block algorithms. The number of readers using guardian and Washington Post Social reader has declined following Facebook's minor changes in the Reading section. But April 24, Socialcam, Klip, YouTube, Viddy and DailymotiOn Facebook Qi has witnessed a rise in the number of users. So Facebook denies the speculation that the expansion of video and user-generated video trends is no longer new to Facebook. 3. How can Socialcam borrow YouTube? Since Socialcam experienced a surge in the number of users, Socialcam's founder has found a way to keep its impressive number of users on Facebook. It began to search Vevo and YouTube video content, posing as a personal user uploaded to the Socialcam site, and now many YouTube videos popular content on the Socialcam, so that Socialcam traffic up a lot. Why would Socialcam do this without violating the terms of the YouTube API? Do YouTube and Facebook ignore YouTube video code plugged into Socialcam's own web site instead of being opened directly with YouTube Tos? "We do not discuss individual cases, and if someone violates our API usage regulations, we will take action to stop them," said one side of YouTube. A Facebook spokesman said: "If there is a violation of our policy, we will immediately stop, but this incident has no detailed information to inform." "Socialcam often interacts with YouTube and Facebook developers, and at the moment we are not violating the rules of use of any company," said Socialcam CEO. According to the Grapevine, Socialcam received a YouTube complaint before, and Socialcam then added a catchy YouTube logo to the video, and then continued to coexist with YouTube and Facebook. To some extent, Socialcam's approach is sensible, and it creates a new way to use YouTube and Facebook to expand its popularity within weeks, and is still at the top of similar apps downloads in the app Store, distancing itself from rival Viddy. 4. Who is the final winner of the social video war? Viddy CEO Brett O Brien said: Viddy video content 100% by users, we think it is the only way to build social products like Facebook, Instagram. Our 2.7 million users are keen to create video and share video of their own, which is really to meet the needs of users. But Viddy's problem is that a large number of similar apps are pouring into Facebook's open Atlas, and other apps have been churning the biosphere before Viddy itself grows. According to reliable news, the Facebook News Video section allows only onePoints of application, mainly based on video clicks to select applications, it is obvious, such as Socialcam (borrow yutube content for viral transmission) or similar applications will achieve comparative advantage. But from a benign competition perspective: is this fair to other applications? Socialcam CEO Michael Seibel said: The company's goal is simple: let users create videos and share videos that friends see. The war is not over yet, perhaps Facebook will revise its algorithms, perhaps Socialcam or other apps will ride on YouTube, then reach a certain subscriber and then start to return to the original user video. But again, it's about the user base competition.