Socialization of internet services

The socialization of Internet services is simply to introduce the relationship in the original Internet service, and through this relationship to better promote the service, simple examples, such as e-commerce and relationship between the formation of social e-commerce, questions and answers and relationship between the formation of social questions and answers service, News services and relationships become social news service websites.

Why should internet services be socialized?

Before the Web2.0 site just appeared, many people emphasize that the user participation, the user contribution content, and when the concept of Web2.0 gradually indifference, we found that users participate in the contribution of more and more content to find the information you want more and more difficult, search engine seems not too easy to find what they want , and sites like Facebook simply say goodbye to search engines, so how do they get there?

To understand the problem, we can think of it like this, there is no Internet time, how we get information, we generally through our friends and relatives to obtain information, Internet Information accumulated to your certain amount, many people actually found on the internet or need friends to provide information, in fact, and the original way is similar, It's just a way of mapping the Internet. Everyone actually has a range of information about themselves on the Internet, these information needs to communicate, as the Internet will be the Internet content through online communication must be very expensive, so everyone's information needs to be a way to better and offline friends through the Internet to share.

What is the value of socialization?

At present many call SNS: Full name social Networking services, namely social network Service, specifically aims at helping people to establish social network Internet Application Service. So from this word, there are two parts, one is the social relationship, one is the service, of course, if you have established a strong relationship, you can based on this relationship to increase the range of services, such as Tencent, watercress; Of course, if you don't have a relationship, you can provide services, and of course you need to build your own relationships to achieve socialization For example, Taobao began to do E-commerce, and then set up Amoy lakes, but also hope that through the relationship to better promote services.

Socialization for the internet, the individual thinks its value has several aspects:

First, information filtering, 1.0 of the Internet age, more through the editing to filter information, 2.0 times of information user contributions, and then through Digg and other mechanisms to explore valuable information, but also from the essence of people in the filtering of information, but more to rely on the group of Wisdom, And then rely on some mechanism to distill valuable information, the emergence of SNS so that information can be filtered through their friends, such as happy net of the paste, this mechanism will not replace the original information mechanism, but it is clear that based on the relationship of information filtering will make information dependent on the relationship becomes more valuable. Your reliance on information depends on the degree of trust you have in your relationship.

Second, information recommendation: Socialization makes the original single board advertising may become more humane, based on the recommendation of information on the one hand not only solve the problem of information trust, on the other hand, it makes the recommendation between the relationship network as any E-commerce site is a good marketing platform, this marketing based on relationships. And based on the relationship by understanding human behavior (sharing behavior) makes it possible for users to subdivide, so as to achieve a better platform based on the recommendation.

How to realize the socialization of Internet service?

From the current social services in foreign countries, basically pay more attention to the service itself, in fact, has been less concerned about the establishment of relationships, because the relationship between Facebook and Twitter have built a good relationship network, they have to do is to provide a good service, and then import your relationship, You can use this social service to see a few services first:

1.Quora: Social question and answer service, in fact, is a question and answer service. And this kind of question and answer service depends on the relationship seems to have more vitality, from the question and answer website, in fact, the domestic want to know Baidu, search and answer are this type of service, on the one hand, based on the relationship, several aspects of the reorganization of the information structure of the website, through the attention of people, focus on the topic of the way to organize and display information. By using Digg to get users to choose the best answer, you can summarize the best answer with a wiki-like approach. And the relationship is directly using Twitter and Facebook relationships, users can either directly use both types of account login, can also find their friends on the Quora, or directly invite friends.

2.Foursquare is a location-based service, its core is the location of POI information, can record and share their location information, Foursquare from its design, but also directly using the existing relationship, can import mobile phone address book relationship, You can import the relationship between Facebook and Twitter. After the introduction of the relationship, it becomes a position-sharing service in the relational circle, of course, we say that the location has a natural media attribute.

3.Kik was a very hot mobile app that appeared last year, the rapid growth of its users is surprising, in just 15 days, the user volume exceeded 1 million (currently has exceeded 3 million), in fact, its rapid growth rate and its use of the import relationship of the way, it was in the beginning of the direct introduction of mobile phone Address book relationship, Mobile phone Address Book is a strong relationship, this relationship is very sticky to the user, so it can quickly attract new users to install, although in the privacy of the user has been criticized, but a message-like service, attached to the relationship can play such a large amount of energy can also see the value of socialization of Internet/mobile Internet services.

So from the above examples we can see that because the relationship itself is ready-made, so today's Internet services can be a very short period of time to achieve a high number of users, because as long as the provision of good services, building relationships will no longer be difficult (at least for the time being abroad is not difficult, domestic). So what kind of service to provide is particularly important.

Reality and problems

Everyone said 2011 is an open year, Tencent also took out 50亿来 as an open fund, Sina Weibo is also open, looks like domestic internet companies have to open, this is certainly a good signal. But Shenyin asked a very deep question on Weibo every day:

"Do you dare to take their money?" Teng Xun engaged in 5 billion of the industrial fund, SINA has micro-fund, Shanda has 18 funds, I would like to do the platform of Ali and Baidu will also make their own funds, entrepreneurs are not afraid of more money, the fear of hot. Is it impossible to get into another family's circle if you take the house? is the financial investor identity coming in, turned becomes the strategic shareholder? If you take the money, you have to follow the boss and listen to Ann.

There are also open networks in China, for example, everyone, but compared with foreign countries, domestic is a lot of network, formerly all for their own use, if the domestic internet companies can be open-minded to do real open, that for domestic internet development will be very important significance.

In addition, the mobile phone address book relationship has been more and more attention, this piece should also have a great potential to dig, but for privacy is also a need to consider and to think about the problem.

Summary

Socialization is a trend, the internet is moving from a platform of information aggregation into a social relying on the Internet, everyone has its Internet attribute, this kind of attribute needs the socialization of the Internet to complete the socialization of people on the Internet.