Socializing is not a requirement

Often see people write this: "To meet the social needs of XX people."

Is socializing a requirement? There seems to be no answer to this question, because in the classic Maslow's 5-tier requirements, the basic physical and security requirements are social needs.

However, such problems generally have no guiding value, or not conducive to revealing the essence, for example: "In order to meet the physiological needs of Sichuan, all I opened a hot pot shop," or "to meet the safety needs of the city, I developed a security door." This argument is equivalent to not saying. So I think "in order to meet the social needs of XX people ..." is also a worthless nonsense.

I say social is not a demand, it is from this point of view, because no one is social and social, social is just a kind of action refers to, not essential motives or intrinsic goals. The concept of "social" is not conducive to revealing the nature of the problem.

So what we are focusing on is not the concept of social interaction, but the motivation behind socializing, the nature of the motivation, and the external form that fits the trait of this motivation. When we analyze whether a social platform has a lasting value, it is primarily to see whether the users and users of such social platforms-through this particular product form-can form continuous frequent interactions. The essential driving force behind this interaction is the intrinsic motivation of the user, such as a certain sense of satisfaction, existence, fulfillment, vanity, security, or an organic mix of multiple gratification.

A few days ago a friend back to the four-line city home, back to me, I feel that the people of the home seems to survive in 10 years ago, most people use the navigation station Sina Sohu, micro-letter basic voice, do not know what Sina Weibo.

I said to him that a way of life is often related to demand, not to the concepts of "advanced" or "backward". This may be due to the lack of a strong sense of survival and competition in the three or four-line cities, which has led to a thirst for information among white-collar workers in big cities. For people in the three or four-line city, they read news as a pastime and a time-killing act. So they do not have to use Weibo, they do not care about micro-Bo Gang know quarrel.

Of course, this idea is just a guess, whether it is reliable, but also put into practice to do more validation. To say this, just to draw a light, clarify a direction of thinking.

The true vitality of innovation comes not only from a flash of light, but also from a focus on the inner motives of the crowd to do everything, seeking better ways to satisfy their intrinsic motivations. For group and dynamic products, we should pay more attention to the intrinsic balance of dynamic system in the future development. The online community is like an information exchange market and a gathering place, and whether it can prosper continuously depends on whether the rules can meet the requirements of long-term development on balance. A wholesale market, stall, yell, advertising too much, some guests will be tired of leaving the field, Sina Weibo may be an example.

Many online interactive ways, in reality can also find signs, but will be due to the convenience of the network to expand. For example, before the advent of the network, there are reading, watching the film will be such organizations, and then have a watercress. Before the advent of mobile internet, there was a karaoke activity, and then sang it. These products extend existing requirements. Therefore, the core of the theme-based community is whether the subject itself is cohesive, or whether the user is strong enough to interact on the subject.

The emphasis on "social nature" is not conducive to the analysis of nature.

Drawing from: Inpublic

Author: Jianjiang, micro-credit account: JIANJIANGVC