Sociocast to small and medium-sized enterprises large data forecast and analysis market

Large data analysis start-up Sociocast, after acquiring the latest round of 1 million dollars in investment, changed the positioning of the product, from focusing on large enterprises to small and medium-sized enterprises, the move immediately received a surprise, the flagship online Analysis products Prediction API accepted the number of requests in one months soared to 700 million.

According to Albert Azout, chief executive of Sociocast, the sales cycle of data Analysis Services for large enterprises is too long, and the demand for "smart data" in the SME market is very strong. Reference reading: The way of big data of small and medium-sized enterprises

Sociocast's predictive Analysis API helps companies analyze existing data and refine the predictive analysis results that can be used as a basis for decision making. Mainly provide two types of Analysis Services: 1 analysis of the entity. (for example, number of users, devices, cookies, social media user accounts, etc.) 2 aggregation analysis. (Aggregation of various entity analyses)

Azout says most sociocast users use the Predictive analytics API to analyze ads and target users, but there are companies that analyze media portfolio referrals. Sociocast's online analytics services range from $39 per month to developer-oriented 4999 USD/month to large data users.

After receiving a new round of funding for 1 million dollars last month, Sociocast announced that it would position the prediction API for self-service services for small and medium-sized enterprises. 42 new customers have been added and the number of customers in the second quarter is expected to grow to 150.

Sociocast also tried to persuade developers to integrate Sociocast's predictive analysis APIs into their software offerings. "Sociocast's business development trend is to become a virtual application after the firewall." "Azout said. Current SME clients using the Sociocast predictive Analysis API include Quicken loans, Stylecaster, Are you Human, and Flxone.

(Responsible editor: Fumingli)