Soft article promotion: A popular global advertising tool

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Summarize the current situation of advertising market, all kinds of hard advertising, marketing ads pervasive, disturbing people's original quiet life, so that consumers lose interest in advertising, or even produce unlimited boredom, and then affect the product and brand in the hearts of consumers, even the best products, because of the boredom of advertising, Nor can it arouse consumers ' desire to buy. A brand of advertising, want to obtain the interest of consumers to actively pay attention to this recessive advertising, so that consumers do not know what to find product information, to produce the desire to understand products in order to maintain the premise of brand image to maximize market sales.

Mengniu "Women are not beautiful, men should be half the responsibility" triggered by the soft text thinking

Mengniu is a brand of milk products, the brand of a higher consumer awareness, can impress a large number of consumers nationwide, so that product advantages and brand advantages to be widely promoted, without the Mengniu series of advertising. Mengniu in the first stage of advertising planning, through the soft Wen Jie soft wen published, a "Woman is not beautiful, men are responsible for half of the responsibility," the soft text ads touched countless female consumers.

The whole soft article did not appear a Mengniu brand, even did not mention the product of milk noun, but simply the relationship between women's beauty and men, using beautiful words piled up. It is this article does not have a brand, no product of the soft, the use of Mengniu's entire planning, so that consumers clever Lenovo to the Mengniu products and brands, on the contrary, played a good publicity effect, led the entire Chinese market product sales.

Therefore, an excellent soft wen, can not have any product information positive description, can not brand packaging and promotion, just to choose a good angle, through the introduction of the article, so that consumers naturally linked to the goods, in the article under the impetus of the purchase of goods, then, This soft article really played the value of advertising.

Soft Wen, is an indispensable tool of modern advertising propaganda

In the current consumer advertising fatigue and boredom of the environment, only soft text is the best promotional tool. Soft text than the ordinary advertising nature of the article more readable, the article's writing, the plot of the article, the literature of the article is far higher than the marketing articles, through the soft article for the promotion of products and brands, can effectively enhance the image of the brand, effectively drive the market sales of products.

A brand enterprise with good image, Soft wen is the best advertising tool, not because of advertising to bring any negative image of the brand, and a strong market impact of the brand enterprises, the use of soft text advertising, in the market can establish a higher brand reputation, open up the market and create an ideal sales. Therefore, the soft paper is a modern enterprise in the market promotion of an indispensable advertising tool!

Soft paper release media carrier in various forms, publicity area is wider

Soft paper released media carrier in various forms, can be traditional newspapers, magazines, can also be a modern network platform, each media carrier has a large number of audience groups, enterprises no matter what kind of media through the publicity, can harvest a large number of consumer concerns, drive the entire market product sales, improve brand awareness. It is necessary to note that the soft article of the entry point, the need for effective combination with product characteristics, so that the media carrier under the audience consumers can easily find product information, soft text advertising value can be truly played!

Article source: Soft Wen Jie http://www.ruanwen.la/