Soft article promotion local gift industry website Promotion Plan Book

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Site objectives and positioning:

The initial position of the website construction of the gift industry is: Create the local gift industry portal, the traditional entity gift Company and the craft gift manufacturer interactive electronic commerce transaction platform.

Initial goal: Use 6 months time, the website is built to be the most professional, the most comprehensive and the most promising website of the same type website.

Medium-term goal: Use 6 months time, the website transforms to the electronic commerce platform of the professional gift interactive transaction, with the national scope gift source manufacturer various forms of cooperation, attracts more gift resources to join the platform.

Long-term goal: Use 12-24 months time, the website operation is the professional craft gift trade electronic commerce platform, the website plays the electronic commerce product supplier and the intermediary service business dual identity. Website services to advertising fees, merchant service fees, intermediary service fees, gifts to join the project to promote the way.

Combined with 4C-oriented website construction considerations:

1, the search for accurate visitors, all from the visitors, committed to each visitor into customers and consumers;

2, the website construction quantity and the function development project must conform to the construction cost budget, cannot China, also not extravagant burns the money;

3, consumers in our online platform how convenient how to come, all the convenience of consumers or not as the center of the network construction work;

4, the site should focus on the construction of our brand, image and services and goods to the visitors, but also pay attention to the collection of feedback information.

Stage One: Attention Marketing and promotion

Web site Strategy

The marketing strategy runs through to the website construction process, the Xuzhou online gift City Strategy pattern is: the profession website + The Gift Alliance Project promotion, and achieves the timely renewal, the plan launches a series about the gift Exchange activity and the topic, emphasizes the website interaction, facilitates.

e-mail Promotion

E-Mail is one of the most effective ways to network license marketing. Divided into: Advertising mail, electronic magazine two kinds. The former obtains the first attention by widely releasing the message information, the latter obtains the regular, the directional propaganda effect through the user permission, has the result with the multiplier effect;

Search Engine Optimization

Statistics show that more than 50% of the spontaneous traffic from the search engine, effective use of search engine optimization is one of the necessary means of attention, add search engine should pay attention to the wording and choose this good engine, but also pay attention to regularly follow the filling effect, and make reasonable amendments or supplements.

Information Platform Release

Xuzhou Online Gift City (http://www.xzlpc.com) The existing characteristics of gift information login to the major information publishing platform, not only can improve the level of awareness of the industry Web site, you can directly look for new business opportunities or traditional customers and cooperation opportunities, In the website promotion process plays the attention marketing and the actual marketing two roles.

Advertising strategy

Advertising is a powerful means of attention marketing and promotion, including online advertising and online advertising, including paid advertising, exchange ads, friendship links and other methods, the Internet advertising does not repeat.

The promotion method under the net

Network under the various ways to promote, in addition to advertising also includes: To determine the site CI image, publicity, Word-of-mouth transmission, to participate in public welfare activities, sponsorship activities, distribution of small gifts, leaflets, small market research, the relevant units, such as cooperation.

Yanguoliusheng method

A large number of visits to similar sites or popular network platform, the release of Messages and forum information (available technical means to achieve), the main content: This website introduction or some of the content of this site release, to attract the purchase of gifts of enterprises and institutions visit.

Stage Two: Integrated marketing and promotion

Alliance strategy

First of all similar industries to achieve the Web site complementarity, the establishment of alliances, and do only I lead, and secondly, the establishment of a Gift industry website Alliance, to achieve mutual publicity, mutual promotion.

Carry out award-winning activities

Adhere to the long-term, effective and varied to carry out various types of award-winning activities, and the implementation of the commitment to promote the activities of the website and the company's image, to obtain loyal visitors and peer Word-of-mouth, is a stable and effective way to increase the site, but also a direct way to gather popularity.

Make a special strategy

The website must pay attention to the reality, realizes the network and the network horizontal cooperation, the mutual benefit, the development resources, creates the market, the common development important means, its goal lies in the mutually beneficial resources, the Formulation Guild regulations, the monopoly, is the competition cooperation, the cooperation competition. Xuzhou Online gift city positioning itself in the development of gift resources of the network business opportunities, which is the main object of our strategic alliance.

The off-line strategy is not only the website marketing and promotion, but also is the website broadens the audience, develops the development thought and the direction, uses the network to implement "the Mouse + cement" The forceful attempt.

Pay attention to the market force in the gift industry to find and research is the gift industry website in-depth marketing and promotion must also consider the problem, and to guide, less detours. In other words, we have to make a commercial transition to a thriving market where the business transition, without considering the real market power, is doomed to fail.

Find their own profit point is the gift industry site survival and development of the most important. To remove the network bubble, to remove the network burning the money of the extravagant hope, to remove all the luck and unrealistic desire, down-to-earth, unified profit from today's concept of the beginning of the current network industry is the way to survive.

Zhang He, 1998 began to focus on the Internet, E-commerce, industry website promotion, search engine optimization, website operation of the profit model analysis has unique experience. Xuzhou is now an online gift city (www.xzlpc.com), China Venture capital Network (www.28182.com) Operations Manager.

Starting: Zhang He SEO Blog: Http://hi.baidu.com/seo_xuzhou admin5 webmaster Network: http://www.admin5.com

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