Soft article release: How to achieve better marketing effect of soft wen?

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For soft marketing, we should have more or less contact, the author small Ma Ming creative director think that do soft Wen has three key links, first, soft marketing overall planning; second, writing; third, the release of soft text. In the three key links, for the enterprise, the most concerned is the soft article release link, the soft Article release link is also the enterprise expense most the link, the author in this article emphatically discusses some common problems in the soft article release.

How many home soft article release effect good?

Some bosses feel a soft Wenfa a good, some boss an article want all over the Internet, this is the two extreme, the specific release how many home or to see the purpose of the promotion, as well as the nature of the soft text. If it's an ordinary PR manuscript, the release of a relatively small, released more than 5 for good; if it is a blockbuster event news, or enterprise new products, promotional articles suggest more, 10 more for good, site coverage to spread out, various types of websites have some representative, if the cost of the best to do more than 50.

Second, the release of soft paper which media effect good?

The problem surface is very simple, is to find and enterprise product services matching media, the key is to be familiar with the media, enterprises familiar with their products, but not enough familiarity with the media. Select media attention to three points, one is the target customer geographical range of enterprises, the other is the industry, and then a media advantage characteristics. If the enterprise is to face the national good to do, media options can be spread out, if it is a city, to the local portal, of course, can not give up the comprehensive portal, the netizens all over the country are concerned about the integrated portal, and then some of the industry website, made media combination boxing, not afraid of customers can not see.

Third, the soft text release how to choose to publish channel?

Our business is very numerous, the website channel is also very many, but our soft wen should turn to what channel? Of course, there are channels for target customers. General news financial channel compared to the general public, corporate press releases do not exclude the news and finance channels, their audience is also more, but for special industries need to do a turn analysis. For example, home industry, you can send the channel has news, finance, building materials, home, women, shopping, promotions, home appliances and so on. Medical professions such as health, medical care, beauty, life, consumption, health care, Chinese medicine and so on. Enterprises in the release of soft text in fact, do not have to strictly restrict the channel, the relevant channel on the line, not with the topic of soft paper can not be, the restrictions are too strict will lose the opportunity to spread.

Iv. How to evaluate the effect of the release of soft paper?

Effect assessment is a more topical topic, my money spent, in the end there is no use? Soft Wen This thing, the effect evaluation is really bad quantization, soft Wen released is always exist, in the media related news or search engine spread. Generally speaking, if the press release has been published by the Baidu News source can be considered to be a good effect, of course, some of the reasons not included also not necessarily bad, some comprehensive portal Baidu news is not included, but the media itself has a large number of traffic, many companies still like hair. Again, if this soft article after optimization, even if it is long tail words, get the home page ranking, the value of the soft text will be very high, through the search will multiply the number of visits, but the article on the People's website, their own statistics do not have specific data. About the effect evaluation The author also has an article more details "soft text promotion effect how to evaluate?", interested can go to small Ma Ming Network Marketing Organization official website (www.newssem.com) The marketing Viewpoint one column reads, also may search on the Internet.

Just over the national day, many industries will engage in National day promotion, here for the National day promotion of simple talk, National Day promotional software promotion program is aimed at sales, guide the target customer group shopping, at the same time, the dissemination of brands and products, is a good time to promote the dissemination of media by the scope of activities to choose, channel or according to the third part of the principle to choose Effect evaluation can focus on the promotion of a few points, the flow of soft text, there is no consultation telephone and so on.