Soft Marketing: A marketing template for power

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Kodak's chief blogger, Jenny Sisni, is a blogger who thinks of the company's "Thousand-word blog," provides a simple blog template, she says, to provide some type of framework to those aspiring to be a writer, to encourage contributions by decrypting the fundamentals of blog posts, And make contributors feel more suited to the process.

Kodak's template is very simple, is a simple Word document, named "1000words.kodak.com Blog Publishing Template ..." and other practical suggestions. "It leaves some space for contributors to fill in the title of the post (" can attract attention, but very concise), subject and picture. "

Encouraged by the Jenny and Kodak content creation team, we have also created our own Content Marketing Gold version (you can download it for free at the following URLs: Www.contentrulesbook.com/extras).

This framework structure is provided only for the limited and occasional use of non contributors and those unfamiliar with blogs. It is best suited for organizing content sharing to encourage employees who are unwilling to write or have reservations, and it is not used as a generic, absolute, definitive framework. Blogging posts, not just as a single way, like we write things in peacetime, there is no fixed pattern. But you'll notice that this blog post template is very representative; it's intended to be the backbone of a simple, straightforward post.

Those who have a natural aptitude for the subject (or have a writing talent) can make those backbone lively, make it a meat content, create a lively page. Others are not able to do this; Any blog posts that are written solely on this frame structure may be similar, albeit concise, but perhaps slightly deficient.

That's good, because in your company you share (or use it yourself) a template like this, the real value is to eliminate the face of a blank page of the naturally generated from where to write the trouble. Everyone has a little bit of that anxiety, but if it makes too many people who want to write a blog lose their original motivation, become stiff, and make them feel that blogging is a terrible and difficult thing, it is not worth so time-consuming and laborious, it is too bad. You can also think of this template as a blogging training. In the beginning, it will teach you how to write, but soon you will write a blog of your own style.

Title

Let the reader know what this post will do for them, and add some interesting elements. There are some good formats that have been proven in practice, for example "How _", "_ Nine Methods", "_ The Secret", "You Should Know _", or "I have seen the most bizarre (or the best, the worst, funniest, most ridiculous, etc.) _".

The first sentence

In the first sentence, your goal is to lift the reader's appetite. Ask a question, peacefully, in a conversational way. For example: "Have you ever wondered what makes you feel like doing business with someone in a whole day of your time?" Even a really boring job, like a highway toll-teller? ".

The important thing is to make it concise: A post is only one word. The purpose is to make your readers have a certain harvest.

Second paragraph

Here you start to answer the question you just raised, or start to explain your initial statement. Enrich some details about the initial statement or question. Tell the reader why you made that statement and support it with your reasons. Keep in mind that when you present other writers ' websites or articles, you should link to them.

Lists a list

Create a list of your main ideas. For example, if you've been writing a freeway toll-teller's article, you can make the following points.

• The work is surprisingly socially colored.

But you suck a lot of fumes.

You don't need to put up more than five points.

Add a picture

Images enhance personality and make readers more interested in reading. Include a photo or picture in your post. Web sites such as flickr.com allow you to search for creative Commoms licensed, publicly available images. Make sure you read the license agreement carefully and always introduce the photographer of the picture.

End with a question

In the comments section at the end of the post, ask questions that invite you to interact. You can simply ask "What do you think?" But it is better to have something more specific that will inspire your readers to share some of their stories with you. In this sample post, you can ask, "What do you always want to do with your daily routine?" Or "What's the best (or worst) job you've ever done?"

Other practical suggestions for bloggers

The simpler the better. On the Internet, essays are better than long speeches. Long-term blog posts tend to make people feel bored, so it's usually best to write a short blog. Your post does not have to be as long as Tolstoy's "War and Peace": just enough to express what you mean (sometimes even a picture is all you need).

Respond to comments. After posting your blog post, pay close attention to other people's comments. Respond to comments as quickly as possible (Kodak recommends within 8 hours, but we recommend that, if feasible, reply within 1-2 hours).

Say it out loud! Tell your family! Your friends! Your social networking site! Let your users know that your posts are lively and interesting, that they bring excitement to others, and that they win some appreciation.

This article by the Heaven Soft Text www.365niu.com original, reprint please specify the source!