Soft Marketing: The most destructive enterprise network marketing weapons

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With the development of information technology and media industry, the most active advertising industry in the economy and society is turning to complete its peculiar external manifestation with the beauty of the cocoon-breaking butterfly. Especially the soft marketing, from the cost-performance perspective, is a standout.

However, with the passage of day, the public consumers ' ability to distinguish is increasing, the people have a certain "immunity" to the soft text, which leads to the unsatisfactory effect of the soft text. Many products put a few full version of the soft text ads can only receive a few sporadic phone calls, and some even heard, real gold and silver dozen water drift. Therefore, some people say that the era of soft wen marketing is coming to an end.

However, some marketing experts are pleasantly surprised to find that it is not! Soft Wen this behind-the-scenes "killer" still with its unique advantages and "hidden" temperament in the market to create marketing myths.

In fact, the golden ratio of the release of soft paper is very important. Soft Wen naturally must be soft, what is "soft"? Only a news-style title, a section of readability, knowledge strong paragraphs, light these are not enough to reflect the value of soft text. Soft Wen-"petitions", so that you can not see in any case where the ads, let people appreciate the products you introduced the good intentions, this so-called "soft wen." Speaking white, this kind of article is an advertisement for the merchant, but it is valuable information for the consumer.

But people often only experience the soft text of this, but ignored the soft text of another very important factor-"hard"! What is "hard"? In your article, through your "layout", "deploy", so that readers easily "recruit", and fell into the "trap" you arranged beforehand, Follow your thoughts to see the ads hidden in the article, research your ads, and even with the language of the sensational and full experience of your advertising art and charm, so as to achieve the brand in mind! This is easy to say, difficult to do, but there is always a suitable for its soft text, must be language not surprisingly dead endlessly, If your soft writing to this depth, then congratulations on your success!

So, soft wen "hard" ingredients can not be underestimated, practice found-to achieve a certain "golden ratio" of soft advertising, in fact, more valuable. To be clear, the real soft text, should be let people follow the author carefully designed trajectory, fell into the "trap" article. At the same time, is also a very valuable market sales potential stocks, can pull product sales or improve the brand value of the article.

Second, soft advertising and hard advertising in the gold ratio is the most lethal weapon! We all know that in many areas, "golden section" has a certain broad significance! Analogy, in the same layout ads, although the reader to the advertising information flooded every corner of the life and bored, soft advertising is not to talk about any products and brands, Just let you puzzle the same way to put forward, analysis of consumer concerns, just a corner of the same page to reveal the answer to the size of the puzzle in the form of hard advertising, the introduction of product brand and function, and large length of the soft text echoed. Although the reader finally has a "suddenly enlightened" feeling, your large length of soft text if the reader's appetite, he will for your good and bitter intentions, even "fooled", also has no relationship.

Secondly, from an aesthetic point of view, if the ratio of illustrations in accordance with the golden rule, it is not easy for readers to produce aesthetic fatigue! Obviously, in this time of reading, if your text and pictures, content structure, such as soft implanted advertising information such as the proportion of the golden rule, this will undoubtedly make your soft wen better!

Therefore, looking at the development prospects of soft, not only does not end, but with the traditional marketing model to cooperate with each other, to exert their strengths, and achieved good results! In the domestic soft marketing industry, such as Soft Wen China (http://www.ruanwen.cc), is currently the largest, In soft marketing this new subject, and constantly explore research, innovation and development of a relatively successful soft marketing enterprises.