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In recent time in the forum to see a lot of friends talk about "soft wen," Camus also say. (If you can read it patiently, thank you for your support and waste your precious time.) )
First of all, do not do the title party, especially the webmaster. Hard to write a large number of things, or do everything possible to modify the article to find, nothing more than two points, one is to let others visit your website to increase traffic, the second is to improve the brand of the site, simply to bring a link that I do not count.
Why not to do the title party, if you use a very eye-catching title, but the content is not consistent with the title, so that may attract a lot of people browsing, but there is no quality, because there are no more people browsing, will not visit your station. It may even lead to a decline in the reputation of the website or individual. than the title party, not as direct point, such as: "My website www.ttccc.com, in order to optimize in place, a home page architecture has been done for 5 days, now ranked how much, included how much, but also good, but from now on I want to do in a week how many, IP how much, together look forward "I believe that this kind of posts to visit your site is definitely more traffic than the title brings." Just for example, the Chinese are so, more stubborn, if he felt cheated, even if you have content on the site, he will not go, because in their impression, the real site will not be the title party. There is curiosity, what web site light Home architecture will do 5 days? It's me. I want to see it too.
About the soft Wen, some say, can bring a lot of flow of soft talent is a good soft wen, some say, does not look like soft wen soft talent is good soft wen. However, the true meaning of the soft text is, not only to promote the brand of the website, but also bring a lot of traffic, this kind of double win article can be called Soft wen. In combination, soft text is used to increase the chain can be, but simply want to rely on the link to get traffic is not a successful article.
Soft Wen is an art, the author is an artist.
General Webmaster Class Soft article concept: soft to let others themselves to according to the clues in the article to do everything possible to find or understand your site.
The concept of Advanced brand soft article: In the viewer's mind to leave a deep impression and can be promoted to the product is well promoted and can ultimately generate benefits.
Here said the general Webmaster Class soft article concept, Senior brand category will not say (if I can say, also will not be in this weekend to knock on the keyboard.) )
For example, the following article:
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As the title: because this site article in Baidu are immediately issued immediately received. And in addition to 3 Government F website and QQ News, but also the local site exclusive. Just the government F propaganda department called to remove this article, said what is the problem is still in check, not too clear and so on. No way, no snub. Fear of being harmonious ... However, Tencent has not deleted, I would like to call Tencent Delete is a bit difficult bar ...
But the flow of this article is not small Ah, really reluctant. Originally just put the article into the Recycle Bin, only on the site does not show up on the good, but Baidu can still find. and urge to delete clean, the result is no way, can not stay. Now only site: Out of the collection, but there is no address.
Heart a bit messy, afraid of being a blacklist of political f, maybe every day after the government F will come to my website to see if there is no bad influence on the local government F information. ”
Is such a simple article, the title is "Political f call Delete negative news, dare not snub ~ (figure)", also in the Forum, the specific forum is not said. (Thanks to all the friends who read this article, but also thanks for reading the clues I left behind to find my friends, every time you browse and each IP is a great help to me.) )
Of course, not that this article is a very good soft wen, did not put this article as a soft writing, just from the effect of this article to see the concept of soft text. Although this article does not bring the link, but the picture has the website which needs to promote the address and the name, this is enough. Rough statistics, the day saw this article search or direct input URL of the IP about 500, imagine, if more than a few such articles a day, the site traffic will slowly come up.
General Webmaster Class Soft Text definition: an objective and can attract people's title + objective and readable content (preferably in both professional and unprofessional two aspects can grasp a good yardstick, see the situation depends.) ) + The clues to your message
Here explains the "professional and unprofessional" why to grasp the good yardstick. Simply put, in a professional group, your content should be very professional, because in front of professionals, you are doing things at a glance, if the content has a lot of moisture, then for you and what you want to promote a big discount.
In a group that is not very professional or has just entered the profession, you should try to control the content to the same extent as their thoughts. If you feel very professional and strong in this group, you will create a sense of distance, or a sense of oppression, of course, perhaps your article will be very popular, but not necessarily around the concept of soft paper. For example, when you are still in primary school, suddenly show you some knowledge of high school, you may look, but after reading you remember?
Of course, there is a soft text is the influence of the brand, similar to the Tui 18 Kun, as long as he sent the article, in Tui 18 is very hot, then he would like to promote his website in Tui 18, then the publicity effect must be significant. But there are still limitations, and Kun's limitation is TUI 18. If a person or brand to be in a field without limitations, then the pay is not just a few articles so simple. Involved in planning, marketing, promotion and so on, after all, standing in front of a field site on a few, and the above mentioned the senior brand class soft Wen is just a small part of this (this digress).
Finally, thanks again for the friend who can finish this article. Nothing can be generalized, please the viewer to determine their own, this article only represents my ideas.