"Soft" ribs behind the "hard" part of millet

When Shanda did not do things, millet is to curve the way to save the nation to achieve success, November 5, Sina former editor-in-chief Chen announced to join Millet, as content investment and content operations vice president of the job, at the same time Chen also obtained millet for content investment preparation for the first period of funds 1 billion U.S. dollars.

In the media communication, the Thunder military "Life-and-death" and "imminent" two words to express millet to the content of attention. To this end, Lei revisited the development model of millet: To create high-quality hardware, and then innovate the electrical business channel will be high-quality hardware to close to the cost price, through the huge volume of shipments, to build a huge mobile internet and home appliances Internet platform.

All the way, Millet continues to extend the hardware layout, from mobile phones, tablets, boxes, televisions to routers, millet mobile phone sales and rice noodle word-of-mouth enough to let this emerging internet companies in a short period of time to obtain rapid development, but the content of the short board is always a technical origin of millet unspeakable pain.

"Soft" ribs behind the "hard" part of millet

Millet in the domestic hardware sector has always been a certain voice, millet mobile phone bright eye sales figures amply prove this point.

The IDC report shows that in the third quarter of this year, Millet's international market share of 5.3%, after the first two Samsung (23.8%) and Apple (12%), a stroke beyond the old rivals Lenovo and Huawei, leaped to the world's third, and in the domestic market is more than Samsung won the title.

In addition to the millet mobile phone, millet hardware business line also involves mobile power, smart routers, smart hand ring, TV box, Smart TV, also with High-performance low-cost as access to the market, the latter has not been able to continue the brilliance of smartphones.

Among them, have to mention is the millet television. The operation mode of Millet TV uphold the concept of the Millet cell phone fever, but the results are far from the difference, Millet has never elected official data, and mobile phone Gesanchaiwu released that amazing sales data, Millet TV has been very calm. This situation causes a variety of reasons, no first advantage, cost-effective, capacity issues and so on, but the most important reason is that the Millet TV does not support their own development needs of the content.

Compared with the pure and open content of mobile phone, the demand of TV for content is much higher, and the content concept of Millet TV 2 introduced in the first time is 4K pictorial, and the direct competition is undoubtedly lost.

To this end, Millet has tried. Earlier this year, Millet investment Thunderbolt 200 million U.S. dollars, to obtain its cloud accelerated business authorization, and built in the millet mobile phone, TV and boxes, the latter local acceleration technology, through the router to the High-definition video content pushed to the user's local storage, so that it will become a millet TV, millet box bypassing radio and television 181th file restrictions, The best way to enhance video content.

In addition, Millet high-definition TV set-top box provider "Good visual interaction", as a millet TV EPG (Electronic program menu) of the main responsible party for the Millet TV Direct view provides adequate technical support.

As another partner of Jiangxi Nanchang Radio and television is innovative in the contract machine model based on the use of USB high-definition set-top box, the whole business of radio and television successfully landed on the Millet intelligent TV. Nanchang Radio and television operators also specifically for users to customize the package of high-quality packages, in the promotion of the original value-added services based on the interface through the good view of interactive services to increase the operator's local new business.

At the same time, Millet also resort to the resources of Jinshan, with the Western hills such a game company launched a deep cooperation, the joint-venture video game Studio West Meter is currently online the first video game.

But these shallow layout, does not satisfy the user to the content demand. So, Millet introduced Chen.

The internet era, the focus of enterprise development has undergone a qualitative change, from the former products to the king of the current user first, the constant pursuit of user experience is to provide the continuous extension of enterprise services.

The recreational ecology of millet is similar to the ecology, it is also based on the construction of the family intelligent scene, but the music vision has been in the back end for a long time layout.

In contrast, the millet intelligent family scene, millet TV, millet box, millet router is just played a role in the entrance, to achieve the user's introduction, the Millet cell phone brought by the rice noodles, obviously not realistic.

What can Chen bring?

If Luo is the "Godfather" of Taiwan's music scene, Chen can be called the pioneer and spiritual watcher of Chinese Internet news. This comment vividly shows Chen's outstanding contribution to the industry.

This year, 34-Year-old Chen, in 6 years, with the news Sina played a leading brand in the Internet industry. To some extent, some people said that across Sina news, must first surpass Chen. Chen is highly praised not only because of its focus on the rise of the era of the opportunity of the portal, but also in its years of Northen, 17 Sina career, deeply experienced 5 Olympic cycle, experienced portals, blogs, micro Bo three waves.

Secret, Sina content in the speed, the number of updates in the Chen after the characteristics of the more clear, so many people have formed the habit of reading Sina news every day, especially for unexpected events. From May 1999, "The United States bombed my embassy in Yugoslavia", to April 2000 "Sino-American Collision Incident", until 2001, "9.11 Incident". All major news Sina almost did not fall, this also chen the most complacent place, Chen in an interview this said, "All along, we have done very beautiful." Now is the best we can do. ”

For the news content of the crawl, editing and timely grasp, Chen has been strictly adhere to their own a bottom line and standards, this set of strict standards to create the status of Sina Portal constantly consolidate, but also to establish a serious and strict image of his editor.

On the news content has such sensitivity and excellent operation ability of Chen to join millet, media operations naturally, can for the real lack of millet content, Chen as it said let Millet have "earthshaking" change?

Millet mobile phone development is irresistible, but millet TV, box is frequently encountered development dilemma. For a pure technical team, the Millet TV and box at this stage is more lack of film and television content is rich, otherwise hardcore rice noodles will not buy millet TV account.

At the same, Chen for the TV content of the judgment can not be just is not known, after all, Sina video only in sports development is fairly smooth, other aspects of the content is unknown.

Internet commentator Zhu Yi to friends, Chen has accumulated a strong network in Sina, but the network in the end of the competition in the copyright to play a great role, but it is self-control and other possible advantages, but this is not millet want to have doubts.

The current development of the video industry is that, after more than 10 years of evolution of the competitive landscape, several big giants already appeared, for the copyright content is already the Red Sea, the resources are divided melons, millet at this time just into the bureau, although there is a master Chen sits content investment operation, and smashed 1 billion U.S. dollars as the first fund, Chen Whether "Junlingzhuang" can really solve the content of millet is not optimistic about the results.

The big moves from millet can be seen, millet is want in the Millet TV copy millet mobile phone soft and hard combination of strategy, as the domestic hardware enterprises in the leader of Millet want to carrot and stick, to create a complete ecology is known, but Chen realize its promise but also the future is unknown.