Soft silver and DreamWorks purchase talks cool down: or expand content cooperation

Beijing time, September 30 morning news, according to the Wall Street Journal reported that the soft silver and DreamWorks Animation between the acquisition talks have cooled. This is less than two days after the first news. It is not clear what happened in these two days. But people close to the situation said the two sides could reopen negotiations and might end up with other deals, such as content co-operation, rather than outright acquisitions. After the news of SoftBank's intention to buy a dream factory was revealed, the latter rose 26% in Monday and closed at $28.18. But after news of the cooling of talks, the unit fell by 9% in Monday. Two weeks ago, the soft silver, which had taken the US mobile operator Sprint under its wing, had just dropped its bid for the T us. The Dream factory, led by Hollywood veteran Jeffrey Kassenberg Jeffrey Katzenberg, has launched excellent animated cartoons such as Shrek and Madagascar, but the recently filmed "Guardian league" and "Speed snail" are at a box-office low, dragging down the company's share price. The company's share price fell sharply in July, when it reported weak earnings in the second quarter of this year, and the takeover rumours helped the unit achieve its biggest gain since then. The company lost $15.4 million trillion in its second quarter and achieved 122.3 million dollars in revenue. Investment Company B. Eric Would-based, Riley analyst Eric Wolde, said SoftBank was attracted to DreamWorks because it still had valuable content libraries and animated characters despite the fall in valuations. In addition, SoftBank may want to use AwesomenessTV, a young-oriented YouTube company based in DreamWorks, to help sprint attract users. DreamWorks bought the AwesomenessTV in May 2013 with $33 million trillion, the latest acquisition by the company to diversify its online content, consumer products and television sectors. The animation company can only launch two or three films a year, so it needs to support its share price with a diversified model. (PEI)