Soft text is not only advertising information excellent soft text more readable

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In the promotion industry has a promotion method can let your site traffic quickly upgrade, let your brand establishment process greatly shortened, let your popularity water rise prow, this kind of promotion method is the soft article promotion. A way to allow users to readily accept the promotion of information without resentment, a good advertisement into the content of the promotion method. In the face of the unique advantages of the soft text itself, whether it is the enterprise station or personal station or sales station, the soft text to promote this method admiringly. But in many sites that use soft text to promote, we rarely see the real success of the example, why so many people will fail? Why? Personally, the soft text promotion is like a double-edged sword, sword walk slant, to the amount of success is often the result of failure. As the saying goes, the rare is expensive, at the same time soft wen if the advertisement reveals too obviously also will fail.

Whether the site content or soft text promotion, to the article installed an attractive title can let your article click Browsing rate quickly doubled. We will go to the forum every day to post, it is not difficult to find some so-called title party is to use an attractive title to get the user's click. The same reason, in the soft text promotion process, it is not that you feel that the content of the article can be achieved to maximize the transformation, the key is that users do not even click to browse to read, how can users have value? Therefore, most of the soft text promotion is unsuccessful, the key point is the lack of a sufficiently attractive title, such as the same two promotional soft text to promote sleeping pillows, a title is "So-and-so sleeping pillow guardian angel", another title is "Home must: protect the quality of sleep secret weapon", if you are the user, when you see these two headings, which title can let you before the bright, have a click of the impulse? Which is not interested in the content after reading the title? The answer is self-evident. So, a lot of soft promotion is not successful, one of the key is that the title of the article can not attract users of the eyeball, the article once sent out as if after the sea, disappeared in the rolling of the Wen Hai.

A lot of people to promote the soft text as the only way to promote the product, will not care about the value of the article and whether to let users see clearly, but not for the article to add some reliable data to support their views. Because a lot of webmaster in the use of soft text promotion, its most concerned about the result is not a soft text can bring how much conversion rate, but the soft text can bring how much outside the chain. The individual believes that the soft text for the chain is fundamentally failed. So in the soft text to promote the trend, why not for the chain and write the soft Wen also failed to promote it? First, the article is not readable, which is a common failure of soft text promotion. Second, the key to grasp the article is not good, a weight loss drugs to promote the title, content is to increase the content of the high, how successful? Moreover, it is too theoretical, the principle who will not say, the user needs is a successful case as a reference. If your article does not provide a valuable use case for users, how can you tell users that your product is useful to you? Too theoretical and lack of corresponding use of the successful case as a description of the article is now the soft text promotion of the failure of one of the reasons, like the use of soft text to promote the site of the SEO training class, If you can't provide a real and effective case, other users will only think of you as a lunatic, money maniac. No use of successful cases as the main basis for the soft text promotion is one of the key points of the soft text promotion failure.

A piece of promotional software that can be approved by the user one of the elements that must be possessed is human. Although the user browsing the article is mainly in order to find their own needs, but if the article does not take a bit of human touch, throughout the entire is an educational tone to write, who will willingly endorse your article? At the same time, in the soft writing process, many people like to express their views only one side of the point of view to analyze, For example, SEO optimization, a lot of stationmaster in order to let the article the click Rate higher or is to promote their own SEO training project, all the SEO said very mysterious, as if the site is missing SEO can not survive. In fact, this is only one side of the commentary will not let users sincerely recognized. Personally think that a high conversion of the promotion of soft text, it must be one and the opposite of two views to explain, to highlight the positive point of view from a positive point of view, to contrast the shortcomings of the point of view, but also to let users know if the use of this optimization method will have a good effect, improper use will have any negative effects. Allow users to keep a bottom in their hearts.

Soft text is not only to promote the existence of advertising, but also do not think of soft as to promote their products. When users look at your article, it's more important to get useful information from the article, and to embrace your promotional products. The promotion of the unsuccessful soft Wen must be the advertising component is too obvious, at the same time the content is too theoretical and practical. A true high conversion of the soft text must contain the above three points, indispensable. This article by http://www.520ffdy.com put the movie exclusive feeds, reprint please specify, thank you!