Soft text Operation Core: "Will want to take, must first with it"

Abstract: Baidu Encyclopedia of this definition of soft wen: As the name suggests, soft text is relative to hard advertising, by the company's marketing planners or advertising company's copywriter responsible for writing the text ads. Compared with hard advertising, the soft text is called soft, exquisite place

Baidu encyclopedia such definition "soft wen": "As the name suggests, soft text is relative to hard advertising, by the company's marketing planners or advertising company's copywriter responsible for writing ' text ads '. Compared with hard advertising, the soft text is called soft, the subtlety lies in a ' soft ' word, like petitions, collect but not dew, the enemy is invisible, wait until you find this is a soft wen, you have dropped into a carefully designed ' soft text advertising ' trap. It pursues a kind of breeze, the effect of the silent spread of the run.

With hard advertising I am advertising I fear who like unbridled, regardless of the user experience of the overlord the bow, directly to vent their own advertising intentions compared to the soft text ads are advertising publishers to realize that the advertising must finally be implemented to the success rate of advertising, the audience as a passive advertising information receiving terminal Overlord the bow The method propaganda effect is not good, the initiative makes the respect latent user, respects the advertisement dissemination law's conscious self adjustment, hoped that this adjustment will improve the advertisement propaganda success rate.

The so-called SEO soft wen, that is, the webmaster (or seoer) to cooperate with the station Search engine optimization (SEO) measures, consciously combined with the site's own actual situation, through the exquisite content planning concept, with a more practical professional article with the site outside the chain URL in the highly-weighted industry authoritative website published website marketing Promotion behavior, Its purpose is first to increase the site outside the chain (increase the site URL of the search engine exposure), guide the search engine spider attention, crawling their own site, but also hope that such a site outside the chain can directly cause more attention to users, and then click on their own website, increase the site traffic and even increase the site

Because SEO software more respect for potential users, respect for the dissemination of advertising laws, publicity success rate is high, is to promote the site, improve the popularity of the site and increase the site outside the chain, or even directly improve the site visits and final volume of effective means. Especially because of high weight, large flow of the site outside the chain and propaganda location is extremely precious, so in the network marketing practice including SEO, more and more by the network marketing operators, including Seoer, has become a successful seoer must master the basic skills.

SEO Soft Marketing forms of various, it includes news marketing, film and television implantation ads (previous years, Zhao Benshan's classic lines "on a fox net"), a valuable professional original article High weight authoritative website submission (or reprint to share), event marketing and high weight forum posts (posted) and well-known brand questions and Answers website questions and answers.

But either way, in the final analysis, soft marketing or Web services (content) marketing, it must be based on their own website services at their fingertips and on the overall development of the industry (competitors) insight on the basis of a more accurate grasp of the potential users of the consumer psychology (what service guidance required, Because potential users aren't all professionals, it needs to be more professional, objective consumption guide, conscious, targeted implementation of differentiated marketing strategy, through the implementation of clever marketing selling points, constantly enlarge the characteristics of their own website, to truly achieve the soft marketing "no war and flexor the soldiers" good marketing results.

And all the core of the operation of soft text is "will want to take, must first with it"-to get some benefit from each other, must first give each other something needed. "No fight, no preparation," Before you act, you have to delve into each other's psychology, and give the person what you need first, make the other person trust you or entice the other person to relax, and then have more and better opportunities to get what you want from each other.

"Will want to take, must first with the" principle conforms to the basic psychological norms of human intercourse, has been confirmed by human thousands of years of political, military and commercial history. Take SEO soft Writing for example, valuable professional original article High weight authoritative website submission Although creation is not easy, but because of this kind of articles for other friends in the same industry often have a reference to help, so once the site was successfully published after the high weight of a lot of sites, can easily get a lot of high-quality Web site outside the chain, and attract a large number of netizens and professional attention, greatly improve the site visibility and authority.

How to learn seo soft writing? I think, or Lu you that poem "Kung Fu in Poetry", you only continue to study their website, Research competitor website, research the whole industry development dynamics, really grasp their own website situation and the entire industry website development level, and put yourself in the consumer audience experience ( Including your own choice of SEO soft publishing platform rules, you can really find the essence of their own propaganda, will it in words to express the line.

Do not be afraid of failure, to continue to learn, seriously learn those who do good seoer how to do, constantly pondering the summary, at the same time constantly practice, after a period of time to hone, will certainly learn.

Finally, it must be emphasized that SEO soft writing and other network promotion, other SEO operation measures, must pay attention to the overall planning, careful planning, perseverance to implement can achieve results, seoer will really "learn war from war" and become expert.