Soft text propaganda cannot be once and for all

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In the 2009, the impact of the financial crisis expanded deeply, the internet has gained a revival tide. The most affected foreign trade and service industries have turned to network positions, all kinds of web sites all kinds of products have landed on the Internet. In the traditional hard bombing, soft propaganda has gradually been recognized by enterprises.

Whether it is a forum blog or mainstream network media, soft text propaganda is everywhere. Some people think soft wen is sniper gun, by virtue of a good article can be a shot red network rivers and lakes, but soft wen is just face flags, waving around the emotional line of the people.

On the Internet media, each division public relations manuscript accumulates the layout, in the forum, each division gun manuscript fills the homepage, this is not can reject the soft article The age, but chooses to see what Soft Wen's age. Enterprises to pay people to write articles, and then spend money to the media, to pay for the vast number of netizens posted top stickers, to be a propaganda effect, but the current mode of publicity, the effect can really make the enterprise satisfied? I personally think it must be impossible.

Home, the current input-output price is too low, although the network of various prices compared to other media near the low, but because the network chaos disorder, more investment is buried in no one asked the network garbage station. Second, the model has no innovation, all kinds of topics are just overnight rice, no business is willing to invest in new spending to research new ways. Finally, the most important thing is that netizens have too much IQ, although some people are easy to be guided, but once a wise man is in opposition, the guide will at least turn back to wait and see.

Said so much, Zhou Xinwei personally just want to say a little: soft text propaganda needs idea, more need time. Is the so-called ten years grinding a sword, slow work out malt, soft wen propaganda and the growth of youth, see tomorrow, difficult to move today.