Soft text to promote "quality" double: win in the value side can balance development

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Refers to the soft text to promote most people think of is two words "outside the chain", in fact, the promotion of soft text is really very effective way of promotion, the increase in the external chain is also relatively satisfactory. However, it is also a soft article, why some articles can be passed by people and then passed on the same time, not only can take away the chain, but also can bring a lot of traffic. And some articles are only used as a means to increase the weight of the search engine? Even when viewed as a tool to add weight, some people are reluctant to reprint it. Soft paper value has a low, a good soft text in the people are crazy reproduced at the same time is also a reflection of value, and a high-quality soft text brought about by the value of the quality to replace several or even a number of low quality soft text brought about by the value. Therefore, we emphasize that: soft text promotion should be done "there is quality and quantity of dual-excellent both" can be balanced development.

One: The difference of the quality of the soft paper caused by the chain effect

In the soft text before the promotion, first of all to understand the soft text of a definition. The exact word soft is advertising, but an extension of another form of advertising. Compared with the traditional "hard" advertising, the logo of the soft paper is to bring more valuable information, so that users more acceptable form of advertising. Similarly, what kind of soft text brings the higher the reading value, then it is also more successful. But as far as the webmaster Circle is concerned, the soft text is regarded as an effective way to promote the outside chain. Is the soft text to get only outside the chain? Even if there is the number of times to be reproduced the height of the points, the proportion of retaining links. Then a soft good soft and ordinary soft text performance effects of the difference is where?

A: The number of reprint is different. In the webmaster circle, a soft paper quality of the most direct way to judge is the number of reprinted. For this we are not difficult to find: such as in the A5 webmaster network, a high-quality soft article published one hour after the reading amount can even be able to withstand a general article one day reading popularity. Thus an excellent soft article in the high reading frequency, the effect of being reproduced is also obvious.

B: The collection channel difference. Not all articles are willing to be collected by any website, they have their own standards of judgment. Perhaps only for the search engine to do content of the site will not choose the quality of the collection of any new soft article, and its own pursuit of quality and development of the site will not be so two-bit. Thus the different channels of acquisition have long been the "soft value" of the different show. For example, if an article is such as "Sina, Tencent" and so on included, then the effect should be offset by the general web site many times the effect. And whether this can be done, completely with the quality of soft text directly linked, do not think that some large portals can only pay contributions, it is your article value is not enough.

C: The number of reserved links is different. Many people say, now reprinted to copyright has become a habit, in fact, compared with some of the less well-known sites, and a little bit famous site generally will retain links. A low quality of soft Wen, brand site is not willing to reprint, and some do not have any reputation of the site will be reproduced after the article was removed copyright is not surprising. Therefore, excellent soft text and the general quality of the soft text performance effect is immediate.

D: Search engines eliminate the difference. There are a lot of sites often by search engines to eliminate the chain, leading to the right to drop. So why is there a lot of rejection of the chain? There is no cheating in the case of the usual performance: low quality outside the chain too much. And these low quality outside the chain, often comes from the weight of the lower Web site generated by the link.

Second: The quality of soft wen different brand differences

The above listed four soft quality gap in the form of performance, but also only for the collection and outside the chain. And if the soft text of its own value, more is manifested in the brand value. An excellent soft text, the transmission of the chain at the same time it is to "soften" the brand value of the building. An excellent soft article to show the energy, whether in the user's Word-of-mouth transmission, or the brand value imperceptible to the people, are the most powerful proof of its value difference. This is what we say, a high-quality soft article why can be worth a few or even dozens of general soft text brought about by the nature of the difference. And if the soft Wen has no value, then there is no soul to survive, no soul of the soft wen how to shape the brand value? Finally, it can only be used to enhance the weight of the Web site tools, and even in some websites to become tools of the "qualifications" are not.

Thus, the binary network together with professional website construction company Pilotage Technology (www.joyweb.net.cn) that: on its promotion, what kind of soft text can become a more effective way to promote it? High quality soft paper is the first choice, then add to the quantization, regardless of the impact on the search engine, Different or to the brand value of their own shaping, its impact is far-reaching.