Soft Web: How to make use of news-type soft paper marketing

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News type of soft text is the main manifestation of the news, through the news report or the form of news commentary analysis of the nature of the ads interspersed in the soft text, in order to achieve "with the wind into the night run things fine silence" role. Because the news type soft article in the form concealment and the expression suspense, the integrality and the animations, has grasped the consumer psychology, for the enterprise propaganda plays the very important word-of-mouth use, therefore said the news soft article marketing is a very good marketing form.

What are the advantages of news soft marketing to the promotion of enterprises?

First, let customers have the opportunity to directly in the portal network related channels to see news about the Enterprise products, produce direct clicks or comments, bring direct customers.

Second, when the potential customers to use search engines such as Baidu search company name or product keywords, then will be in a page or several pages, consecutive see published in the major web site related news reports, customers see so many network media coverage of the addition of enterprises, accelerate customer transactions;

Third, all the major web site published on the enterprise reports in accordance with the original Web site form collection, links in the corporate Web site for customers to read, so that its rapid generation of trust;

Four, the network news soft stationery has two times the dissemination characteristic, is a website first publishes, other places and the specialized website will reprint this news.

Although many enterprises have seen the important role of news soft text, but the real news as a means of enterprise marketing is not much, as a good means of communication between enterprises and consumers, soft Wen Network (www.ruanwen5.com) that the news soft marketing needs to master several elements:

1, news Soft article main body is the enterprise, is the enterprise stands in own angle to carry on the plan;

2, the purpose of the news soft text is to be advantageous to a certain requirement of the enterprise, the news that does not reach the goal has no meaning to the enterprise;

3, the news soft Wen is to press the position objective, fair to carry on the report, uses the fact to cause the news phenomenon and the news effect;

4, must ensure that every time the soft Wen marketing for the brand addition, conducive to the continuous improvement of corporate influence and the sustainable development of the enterprise itself.

The enterprise uses the news type soft article marketing main point:

A good grasp of news highlights

News type of soft marketing cut to the mouth needs a current more popular news topics, this topic is a lot of netizens are concerned about the topic, than the recent earthquake in Japan, Nuclear radiation time, group purchase site war events and so on. Recently I have this combination of group buying site to a auction site to write a "buy site Trap heavy auction site gradually popular" soft wen, according to the user's attention to the site, the effect is good. News software can also be based on the company's own new products on the line, the company leaders of the dynamic, some enterprises to promote promotional activities to expand.

The value of the second news is reflected in the title

The first is to include the name of the enterprise or website in the title, this two times in the network when the spread of the enterprise or website brand promotion has a vital role, such as the author of the "88.COM into the field of group buying", after the publication of the portal, many news portals have been reproduced, the customer effect reflected very well; Second, let the title contain news value, can seize the user's eyeball, attract the user to produce the reading interest to the content.

Three marketing needs to repeatedly hype

Many enterprise users think that in several major portals to send 1-2 times soft wen, think that no effect on the stick no longer, in fact, soft marketing is a long-term, sustained marketing activities, need to adhere to a few months or even longer, through repeated speculation, will let the enterprise's brand into human nature, causing consumer concern, resulting in buying behavior.