Soft Wen Marketing "in the film"

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Today's soft marketing everywhere, soft wen marketing has been closely related to life. For the market, soft paper is more widely involved. Now soft Wen marketing has been from the enterprise's product marketing "into" the film market, to bring new flavor to the film market.

Recently, the TV series "New Love Era" of Jiangsu satellite TV is a typical case of soft marketing. In the TV series, there have been Jiangsu TV's brand column "Non-interference", as well as the emergence of Jiangsu TV's many popular hosts. The whole TV drama will be these factors cleverly integrated into the plot, the audience in imperceptible acceptance of Jiangsu TV such a television platform. The use of soft marketing hype, these highlights are introduced to the audience, to achieve the purpose of marketing publicity. Such a similar example also appeared in the June aggressively film "Secret rich Fuchun map", Zhang played by Chinese insurance executives in order to protect the Chinese Yuan Dynasty handed down the famous paintings "Rich Fuchun map" and all the forces to carry out confrontation. Zhang Jing's role is very intriguing, her role is the Chinese insurance executives, in the film appeared in the name of the enterprise, implantable marketing and the use of very clever, in the field of soft marketing is a typical representative. The emergence of the Chinese security is in line with the plot requirements, which need an insurance company's role, and the Chinese are in it to play a role. The ingenious marketing idea, the exquisite mind, is indeed a rare jiapin in recent years.

These two successful soft marketing cases compared to the 2010 Spring Festival Evening Show in the blunt embedded soft marketing look, it is to grasp the true meaning of soft marketing. In imperceptible to let the consumer accept, not blunt, not abrupt, not affectation, will not make people boring. Successful application of soft marketing to film and television, excellent soft marketing means can let consumers have a "blindly follow" the impulse to pay attention to the film and television companies and products to bring good word-of-mouth and publicity, which for film creators and enterprises are stone things, why not? Soft Wen marketing "in" The most important goal of film and television is to win a good reputation for film and television dramas, practice has proved that the soft marketing of this role manifested, and achieved better than any previous way, soft marketing has shaped the good reputation of film and television dramas, which can also become a film and television drama publicity stunt, two birds.

Soft Wen Marketing "in" film and television, is the development of soft marketing, but also the progress of social marketing industry. The development of soft wen marketing industry will become the flagship of marketing.

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