Soft Wen Marketing The best effect, not to miss the small details

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Details determine success or failure, soft wen marketing how to do to achieve the best results? What are the details that we have not achieved? In the past two months, 79 education Network has been doing soft marketing, but the effect is not ideal, in addition to snapshots the next day, do not see the promotion of Baidu weight, traffic statistics also did not see the increase in traffic, What's wrong with that? After analysis and research, now share with you my experience, I hope you can learn some experience.

First, the soft text must have the effect: the content quality is the core

Soft Wen Marketing, can not casually cope with, content quality is the core, so the soft marketing is not more in the fine, rather than send 100 ordinary soft wen, but also spend time to spend energy to write a really can impress people, worthy of editing the recommendation of the boutique article, so that the reading of the talent will be more, more extensive brand effect.

How can you write a fine soft text? This is a problem that many people have a headache, how to find the writing material? In the Chinaz, A5 and other media submission weak text as an example to elaborate.

What do you write? Three ways to set the theme:

1. Dig deep into the subject matter

You can go to some of the questions and answers to the website to explore the question, such as: seowhy question and answer platform, do not recommend to Baidu know, Baidu know that after the revision, it is difficult to see the new problems, each small issues are collated on the record, looking for writing inspiration. You can also browse some it blogs

2, see more video tutorials, listen to the relevant tutorials lectures

Something is OK, open a cool potato, find some of the latest industry video tutorials to see, listen to, perhaps most of the rubbish content, as long as there is a certain point of view can impress you.

In addition, you can also go to yy to listen to some real-time lectures, listen to other people's views, absorbing other people's experience, today can share these experiences, but also is said to SEO days, the teacher's inspiration, absorbed to his usual in the weak text to do the promotion of some experience.

3, read more professional books

Each industry will have a large number of professional books, to write good articles, must let themselves slowly become that industry experts, only a wealth of knowledge base, can write quality articles.

How to write it? Half of the text, so the title is also very important, the title must be original, the original title recorder rate is high. How to set the title?

First of all, the title should be as far as possible to reflect the content of news soft text focus, as far as possible, a sensational, meaningful, to attract users to continue reading. Or even if the user does not read it, it is best to be able to guess the contents of the soft text from the title. Furthermore, the title of the soft text to have depth, so that people have the interest to read, but can not rob users of the content of the soft text attention.

Also, the title of the structure of the best dynamic, which is commonly used "behavior of the subject behavior of the object" sentence structure. Clearly to the subject, predicate, object, action occurred, who initiative who passive should be in the news soft text title to make an account. Sometimes, you can add some time as a cosmetic. But overall, the emphasis on refining, control the number of words, to meet the information and user reading needs.

Finally, the title is best not to use commas, colons and other punctuation, so as not to affect the user's fluency when reading. Use the active voice as much as possible and use it sparingly. The reason is that the active voice can express the news more clearly and powerfully. In order to show the objectivity and rationality of the news, the title should use declarative sentences as a description, avoid using words with strong individual subjective color to ensure the objectivity of the position.

The title is fixed, the rest is the content of the writing, how to write to see you reader the text organization ability, the ability of writing organization is general, it is suggested that the outline should be listed first, and the point to perfect, Shenfeng on this appearance, such as this article, I will first, second, third of these all listed well, slowly fill in the contents, Perfect it.

Second, the soft text to be effective: the details can not be ignored

Soft Wen finished to take to hair, hair also audited, quantity also made a lot of, how to feel the effect is not too obvious? Some details we should pay attention to, now many people are accustomed to join in the following copyright information: This article by the XX network www.XXX.com, reprint, please specify the source.

In fact, this effect is not very good, the correct should be this article by the XX net http://www.XXX.com/collation release, reprint please indicate the source.

There are some details to pay attention to, not all the soft text is unified such a copy of the copyright information, it is best to disperse some, add some key column page keywords and link address; If the article starts in your website, it is best to directly add the link address of the article. said that the SEO forum is this way to do, the effect is good; 79 Education network is stereotyped, the effect is very unsatisfactory.

Third, soft wen to conduction high weight: position is the key

Why so much emphasis on boutique content? See here, you will understand? quality content can get the recommendation of the editor, recommended will appear on the home page, to get more clicks and exposure, more impact, the same transmission weight is naturally higher than in the page appears a lot. So, soft wen marketing, in essence not much.

Soft paper is a common method of network popularization, also after the fact that the effectiveness of the promotion of the law, but is not arbitrary soft text on the effect, and do not superstitious software generation intermediary, to do fine soft wen marketing will be more significant, I hope we are committed to doing fine, do smart marketing talent, and strive to upgrade their own, To purify the Internet to make a point.

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