Soft Wen Marketing Training "how to attract people with soft writing

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

I found in the Baidu Library to the soft text of the explanation is such: soft text is relative to the hard advertising, by the company's marketing planners or advertising company's copywriter responsible for writing "text ads." Compared with hard advertising, the soft text is called soft, the subtlety lies in a "soft" word, like petitions, Collect and not dew, grams of invisible, until you find this is a soft wen, you have dropped into a carefully designed "soft text advertising" trap. What it pursues is a kind of breeze, the effect of the silent spread. If the hard advertising is Waigu Shaolin Kung Fu, then, Soft wen is petitions, softness Wudang Boxing, carrot and stick, both internal and external repair, is the most powerful marketing tool.

In short, soft is a kind of article about network promotion, its purpose is to promote a product, how to carry out effective soft propaganda, its soft writing will attract people. First of all in the title must be eye-catching enough to attract netizens, how to make users see the title there is the desire to click. Again is the first paragraph of the article, this is very important, directly related to whether netizens want to continue to read the necessity, but also directly related to the propaganda effect of soft text. I have found relevant information on the Internet, said three basic forms of soft Wen: 1, for the media, 2, for the industry; 3, for users. Its three points and there are many different types of questions, my existing ability is not enough to carry out a slender analysis, later in the study will slowly grasp.

This time on how to use the title to attract netizens to carry out the main description.

1, the title to write keywords or keywords more easily attract netizens, is based on promotional products, grasp the curiosity of netizens, to the product's own advantages or bright spots directly written in the title. There is the use of keywords or bright-eyed words to attract netizens, such as: Exposure, exclusive, premiere and other eye-catching words.

2, under normal circumstances netizens are more lazy, so the soft text title is also more attractive. Soft text concise, a glance can let netizens see want, care.

3. Use numbers skillfully. In the title directly point out the key figures, such as the lottery can directly in the title of the prize number and the winning rate, so more attractive.

4, use the current popular words or hot sentence form. such as: XXX, your mother called you bring our magazine home.

5, you can use some of the topics related to celebrities as the title of the content, such as: Li Yuchun's favorite perfume.

6, use the truth of the way to write the title, such as: You do not know how several skin hydrating way, so that your skin no longer thirsty.

In the soft writing in addition to according to the specific content to be publicized to write, but also to grasp the good friends in the present state of mind. Write too far away from the existing psychological state of the user is very easy to arouse the resentment of netizens, serious cases will also produce a chain reaction resulting in counterproductive. Therefore, the soft writing is more people to bother.

Soft Wen Marketing Training "soft writing how to attract people"----http://www.aiwenwo.net---Love to ask the Network College welcomes reprint.