Soft Wen's work is not a day to "tremendously" but also rely on writers to work hard

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The current network marketing in the soft text offensive, as in the war propaganda war, the silent language is often better than the army of the bloody battle. Soft Wen in the marketing Battle of the efficacy and status is also: the participation of soft text and game, often may be more than the dealer to make a number of promotions and price reductions, the effect is better, the cost is very low. To make an improper analogy, a good soft article for the product marketing to bring a "bloodless" at the same time virtually "victory in thousands of miles away" the best state. More far-reaching benefits: such as an excellent soft paper can bring a lot of returns to the website or company: flow, user, advertising revenue, product order, brand awareness, corporate reputation and so on, these relative to the dealer into the soft writing costs, in fact, are greatly value.

At present, the soft writing and publishing increasingly received from the webmaster to the dealer's unanimous attention and praise, can write excellent soft wen has increasingly become an important skill. Stationmaster's home as stationmaster Domain "leader", is to encourage the webmaster to enhance the ability to create excellent soft, more use of a high weight, high access, high impact of the portal site and forum for the release of soft text to provide a first-class platform for the promotion of webmaster writing skills to improve learning and exercise opportunities. Based on the experience of writing soft paper in recent years, it seems to me that it is necessary to achieve excellent soft paper from the following six aspects of reserves and accumulation, so as to reach the "tremendously" degree.

First, the tireless writing is the key to the success of the soft writer, good soft wen all dip the sweat of diligence. Soft marketing is often covered in the field of the Internet has hundreds of statements and articles, so, for some people have been familiar with the topic, let you write how to write more vivid, can arouse the readers more interest, so that they are willing to read and feel the wisdom of the author, This requires the use of creative methods in soft writing, for some of the commonplace topic, let you talk about what you want to talk about new ideas. Specifically, the webmaster in writing can try from a variety of angles, especially at ordinary times, we are less concerned about the point of view to observe the problem, analysis of problems, so that the writing of things can make people more refreshing.

Second, the so-called "stone of his mountain can attack Jade", widely read related materials is a good way. A soft writer must be a know-it-all that reads and reads the paper. Because, really successful soft wen, must be able to expo the home, on the premise that readers are satisfied with their reading and successful in selling specific information they want to promote, it requires the author to be confident enough to have enough material for you to play in order to make sure that what you write is truly flesh and blood, So that readers can play the role of enlightenment and learning. The accumulation of these materials stems from the practice of the webmaster, to do the construction station and life of the conscientious, from the process of doing the station to find out the problem, solve the problem, and thus increase the skills, these are later in the creation of soft text can be used in the "real material", there is accumulation, to achieve thick and thin hair.

Third, before writing a good outline of the martyrs, targeted, step-by-step is the soft paper writing. Writing one or two soft text is not a goal, a lot of writing at the same time can be a fine, depends on the scientific writing methodology. In the concrete writing process, to make the soft text creation more efficient, can actively use the project management technology, use the frame structure of the article to improve the efficiency of writing, improve the structure of the article and the direction of writing. Before writing, you should have a general idea of what the soft text needs to contain. For the purpose of soft text need to be clear, and then around the purpose of writing the composition of the article, the use of the table of contents to the various paragraphs and the beginning of the article to plan ahead, then you can according to the structure of the efficient development of writing.

Four, different soft text readers, according to the audience choice subject matter, way, writing effect is bound to "a higher level." The so-called "to what person, say what words", different soft wen to face the promotion object are different, these objects may have the age difference, the occupation difference, thus brings to the different style preference also is different. To make the soft text receive better results, must be targeted, according to the needs of the promotional object to determine the wording of the article, if the younger users should actively use the current characteristics of the network language, according to different occupations can use different professional terminology, thus triggering the promotion of the object of Resonance, Let the soft text of the effect of the greatest degree of embodiment.

The value is the soul and the core that the soft article can endure, always want to Yanzhiyouwu, always want to let the reader read your soft wen to be helpful. Soft Wen is not a moment can be distinguished, but a long-term "test." Soft effect of the play is not a moment, but will increase over time will be the effect of amplification, especially through the continuous reprint and release, so that the soft impact of radiation is increasing, and this time may have been separated from the earliest release of a considerable time. Therefore, in order to ensure the effect of the soft text gradually enlarged, it is necessary to create the core of the soul, or long-term value, the specific performance in the article no matter when and where all can let the reader feel its value, no matter how many times the reprint, how long the transmission can still play its effectiveness, reap long-term benefits.

VI, interaction is always a soft marketing can not be ignored, do not deprive the soft text readers "say"! Soft readers are also expected to participate in the discussion, often writing or reading friends may have such an experience, as we read an article, can feel from the text between the author hidden in the Thought , feelings and want to convey to us, this phenomenon is actually the author and the reader through the text of the communication, and this kind of text dialogue can improve the influence of the reader, triggering a stronger resonance. Therefore, in the creation of soft text to allow the article to convey the author's thoughts, through serious text description and language expression so that readers feel the soft text want to convey the message, is conducive to enhance the soft text in the promotion of good reputation.

This can be summed up in the soft writing needs of three of writers to pay attention: first, pay attention to the community, pay attention to the news, pay attention to the voice of consumers, the second is to pay attention to the ego, the ability to pay attention to the promotion and the accumulation of materials; If I can do this, I believe you are not far from the success of a good soft writer.

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