Soft writing "axes" reasoning to love moving with sincerity touching

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In writing this article, the first thought of the world is not the following how to write, but think of "Sui and Tang Hero biography" in the process bite gold. This magnanimous loyalty but also reveals the lovely Reggie, among many characters is the best of luck. Although the text is less than MI, Wu Qin, but he relies on his wisdom and courage to become one of the founding fathers of the Tang Dynasty. Speaking of this hooch's ace-axes. This axes is very famous, but it is nothing but horizontal wipe, down split, oblique pick, such as three strokes. Compared to other names dazzling tricks, these three strokes is too simple, but to simplify, in the actual combat is very practical.

This axes application in the soft text, the language of the world summed up as: reasoning, to love moving, sincere touching.

Reasoning--

Why do consumers buy this product? Here, the soft text should be the most down-to-earth attitude to the choice of the reasons for this product.

Like a mattress that promotes sleep, what does it do to promote sleep? Soft Wen just said: "Users sleep well, a sleep until the dawn", "Sweet Dream" and so on can impress consumers? absolutely impossible! Just as every user has a different definition of good sleep, So the experience of sleep is different. "The muscles of the body are relaxed and feel very relaxed. "," often at the desk work, the cervical spine often feel tense, uncomfortable, lying on this mattress on the cervical vertebra was relaxed. ”...... The user experience should be more concrete and real, closely related to the life of ordinary people.

The design and material of the mattress are the proof of this experience. The design is scientific and humane, considering the sub-health state of modern people, the material is also greener and more comfortable and considerate.

All aspects of the specific and reasonable reasons, do not for the effect of the choice of products for the reason to Huchui a pass, so often counterproductive.

With Love moving

People are emotional animals, only feelings can touch the softest of the heart of that place. In fact, needless to say soft wen, why "palace" Red Yang? Why did Titanic win hundreds of millions of box-office tickets? The former is just a rough, porous romance drama, the latter did not use a similar "Transformers" that dazzling special effects. Without the introduction of the world, the two use a word to describe the reason for success: Love.

Soft Wen in the "Love", you can from love, family, friendship, and even the care of strangers, as even if you and I do not see, I also care about you. Soft Wen from the consumer has never met the hand of the writer, but the writer will be soft wen perfusion the Moving "love", silk strands of the heart of the consumer, then let the latter's heart with the former ups and downs, and then accept the soft text to promote products.

With sincerity and moving--

At present, most of the soft text are commercial soft, that is, for sale. Such a soft article first gives consumers the first impression is "marketing." For marketing, almost all consumers have a sense of conflict. "That's advertising. "Is that believable?" ...... Consumers often think so. Consumers with resistance and suspicion of the attitude of reading soft text, soft text publicity and promotion effect imaginable.

Therefore, the writer should abandon the strong utilitarian advertising ideas, but for consumers to consider, this involves "sincerity"-sincerity.

For example, soft text to promote a cooker, facing the object for ordinary housewives, then the article can not only write the convenience and safety of the cooker, but also from the maintenance point of view for housewives to recommend a number of practical methods, so that such groups feel a sincere help, rather than false sales.

Modern society is full of competition and pressure, so sincere help is more and more precious, even if consumers do not immediately buy this product, but also from the bottom of the product to produce a positive and positive impression, this is in other ways not to return, is also a lot of soft text urgently needed.

This article is written in the world after a long period of soft writing in actual combat summed up, do not understand the webmaster can add lines of the world Exchange QQ 371186402, the text of the world original, reproduced please indicate the source of this article Soft Wen network: http://www.wenan5.com, thank you for reading, please continue to pay attention to the writing world