Soft writing large summary of the hand to teach you to write soft wen

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Recently optimize the company's Web site, the main products are tea types, contact with a number of soft article knowledge, but also summed up some experience, soft text of several classifications and writing steps, whether you are new or ... As long as you follow my steps, the intention to do, up to one months, even if it is to take other people's soft text to change, also changed very well.

Soft article also divides into 3 kinds, namely: personal experience, use report, information. Each has a different effect.

Personal experience

① Introduction: Three kinds of soft text, this effect is the best. Compare a certain kind of tea for refreshing, weight loss, beauty, annealing, cough and other products. For example a recently lit, and then used a certain product is not good, the best friend introduced a tea before the successful annealing, their own situation and the use of the product experience written out, so that others less detours. Early you can not write about, the focus is to collect data, find material, material refers to the article and pictures. Find a good and then take to change, the name mentioned in the change to their own products, inside the picture changed to their own products.

② thought: Introduce oneself--say oneself existence problem--complain oneself to use a lot of product to have no effect--oneself friend introduce or oneself find a product--product introduction and product use Step--use several times to discover the effect is quite good--insist to use a period of time, solved all the problems of his own years.

③ Step: Find the material--Modify the material--publish the article

④ Find material methods:

1, the major portal channels (such as Tencent, Sina, NetEase, etc.), relevance forums, websites and so on.

2, video site ads, (such as QQ video, Youku, potatoes, thunder and so on to see)

3. Other

Working with reports

① Introduction: Use Report effect no personal experience of the good, of course, this is mainly to see by who released, unless the network on the more famous Reds or in the beauty industry compared to the fire of the talent. This time the cost is very high, the most important is the picture, you do not have the picture to take other people's to change also very time-consuming. Mainly refers to: a person to use a certain product, and then write their own use of the process steps and the characteristics of the product, and then add the product at the end of the purchase address. Now there are many women's forums or Taobao forum has a trial center, the merchant application for trial activities, through the audit after the user to apply, if there are applications to submit a user report. Generally through this activity to bring a small number of sales, business registration This activity is mainly to improve brand awareness. Now there are a lot of internet reds, beauty Tatsu people have their own blogs and micro-blog and the major Women's forum account, Weibo has a certain fan, blog daily has a fixed flow, the forum has a certain degree of visibility. Many businesses will find them, such as businesses to talk to them, send their own two products to them, let them use, but to the use of their own pictures of the process, write a use of experience, published to the blog, Weibo, the major women's forum, and then according to a single product, a product 1500, two products 2500. Of course, each person's price is different.

② idea: Take the use of the process--around the picture to write--guide users to buy

③ looking for material: 1, Taobao Trial Center, the major relevance of the Forum trial channels.

④ Writing Method:

The first step: drying! (Let's see what the product looks like)

Note: The number of 3-–4 is not too much, General Zhang is enough ~, mainly let you see the baby's Sandong. A bottle of the specification is how many ~ is the pressure nozzle type or the dropper type ... The details of the packaging can help to determine the quality of a product is good and bad ~

The second step: trial (combination of pictures and texts, when the use of the skin all kinds of feelings) if it is make-up products (such as foundation, Eye Shadow, mascara) hope that we can enthusiastically face ♦ ...

Step Three: Effect comparison (before and after using the picture contrast)

Step Fourth: Summarize (the product "good" "VS" "bad" is communicated directly to others by description)

Whether it is sincere praise, or fair criticism, for others, the reference value is very very big!!

Fifth Step: Various tests (different products, people want to know the product characteristics are not the same)

Article News

Introduction: This effect is general, the user does not how will dislike, compare is normal content, just remind the user to have the purchase link in the content. This does not use their own original, the article mentioned a product, in a product to add a guide language is good.

Matters to be noted

1, familiar with the product

Before writing to understand the promotion of products are what to do, what effect, how long for a course, how to use and what materials are made, and so on, these must understand, because the next write or modify the time will be used.

2, Picture modification

You introduce products in the use of the steps must be accompanied by pictures, if it is the agent of other people's brand can go to Taobao Trial Center or to see if other forums have the brand's trial activities. Baidu entered the name of the brand, we know that the brand has been in other sites have done trial activities.

3, Watermark

The picture must not have watermark or Ma tan, with a watermark is too fake, to Watermark can use PS, the United States Mito, to Watermark software, Baidu search "to watermark Software" can be found.

4. Guide language

Soft text to add a guide language, the Guide is also very important, if not attractive, click on the few people, click Less means less transactions. But also not to attract users to click blindly write irrelevant guide language. After writing a different angle to think, you as a user, if you are the user you see this guide language you will not click. It's OK to put two or three guide words in an article. Personal experience, you are writing a tea to solve the problem of insomnia soft, product name xxx, in the soft text of the fourth paragraph began to mention the XXX product and introduction. You write at the end of the fourth paragraph: 〉〉〉 Click to learn more about XXXX. By the end of the 12th paragraph, you will write: ... 〉〉〉 want to be like me to solve the problem of insomnia?? Come on, let's try xxxx.!~ or ... 〉〉〉 insomnia is very annoying? Come and try xxxx Tea bar!~

5, Effect monitoring

This can not write every day on the case, to monitor the effect, if you write a soft paper every day, push the soft text every day is not the same, suddenly there is a day a lot of sales increased, that the soft text is very good, you can go to carefully see the soft text and other compared with what characteristics, the next time you can around this soft text ideas to write. If there are several people write it is best to write different products, so that good to see the effect.

Experience is limited, only know so much, for the time being write so much! In fact, write soft wen can learn a lot of things, you do as long as with the promotion of work, many will use the soft text. Another is that you write more soft wen, you understand the idea, later to do other promotional methods, you quickly get started or quickly understand its promotion skills. Article first A5, reproduced please indicate Liu'an Guapian tea http://www.zuipin.cn/lvcha/liuanguapian.html, respect for copyright!