Soft writing skills to be learned in internet marketing

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The soft article is the network marketing personnel must grasp the skill, network promotion of any advertising copy can not be separated from soft wen, can be seen the importance of soft wen, our society is everywhere in advertising, the traditional medium of advertising for people can be hated, because their advertising is too hard, like TV ads with compulsive characteristics, So the brain platinum ads can be beaten into this year is not gifts, gifts also received brain platinum. Our network promotion if the advertisement is so hard, believe is no one to see, so in this information explosion of the network era seems to change the fate of people are marketing, but who knows just out of Longtan frying, in this asymmetric and supply and demand of the era, people will never change the fate of marketing. From the traditional medium of hard advertising to the network of soft advertising (that is, soft text) looks like soft wen easy to accept, and the soft paper bearing low-cost, high efficiency, cost-effective characteristics of the popular marketers, so exactly how should the soft text to write it? I am here to post a personal experience:

Writing features of soft writing skills

1. Social it is for the public, to convey concepts and awareness, the dissemination of knowledge and ideas, potential promotional products to marketing consumer psychology.

2. Writing is easy to communicate, communicate, spread knowledge and trust responsibility, indirect communication introduces a product, let it become potential consumers.

3. Flexibility and other writing needs relatively fixed writing format and style is not the same, soft writing to pay attention to the appropriate things, to express feelings, the dissemination of information, the diversity of expression techniques.

In short, soft writing is all for the sake of usefulness and existence, the dissemination of knowledge and information, useful to others, attractive.

The writing skill of soft paper is good for advertisement plan in advance

Soft-text advertising is the specific performance of the advertising target soft culture, and the advertisement is the product of the brand target and the advertisement of the sales target, finally, to achieve the goal of building the image and profit, therefore, the soft text advertisement should follow the rules of the Plan, Organization, implementation and correction. Soft text advertising program from the Enterprise advertising strategy, good at operating soft text advertising companies are very strategic enterprises, but also proficient in low-cost operation of enterprises, but rely on soft advertising and rapid growth of enterprises are not many, why? Because most companies do not do a good job in the soft text advertising program. The soft text advertisement plan is the foundation of the soft text advertisement operation. "Brain Platinum" successful operation of soft text advertising cases in the industry are already very familiar with, no more words.

The article entry point of soft writing skills

The so-called entry point, is the author to write this article from what direction to write, from what angle to write this article, or the article you write the topic of what is about, this is simply the point of entry. A simple example, such as "How to learn soft writing skills," the entry point of this article is "soft writing", which is well understood. To cite an inappropriate example, this is like chatting, when you are actively looking for a mm or handsome man chat, you have to find a topic to chat, so as to better chatting. So it is very important to find a good point when writing soft text.

The central idea of soft writing skills

Sorting out the main idea is to give you a written article to add soul, it is equivalent to make your subject in the article more vivid, so that the reader can feel the sense of hierarchy. Example: How to write an article on such a subject? My idea is that since it is a step then I usually how to write as long as the writing process to express the words directly. While some of the headings are for expressing events, we can first state events--Analyze events--summarize events (experiences), and so on. Generally use this total sum method to write, anything is traceable, as long as you are good at summing up.

The method of understanding soft writing: Title to attract people

The title is what we see at first sight, if you can not write attractive title, even if your content is wonderful, others will miss, we must have heard the "title Party", the so-called title Party is the title of the article is very good, very tempting, let people have to see the contents of the inside, However, after reading the content to find this article is not useful, writing is very poor, but the title is very eye-catching. Although the content is very poor, but the title of the article is very good, the reader or click to read, the explanation is still effective. Soft writing in the most important point is the title, the title is the eye of the pen, if the title of the good then you this soft article is equal to One-third success.

The content of soft writing method should be practical

Soft writing is the most important thing is the content of soft text, a good content is the reader can seriously look at the necessary conditions, but also to convey the author's ideas and soft marketing to maximize the effect of the necessary things, but also to retain the reader and follow-up visits to the basic conditions. Content is the core of soft wen, the soul. So the most important thing to write a good soft text is to write the content of the article.

The content of the article should have the following three characteristics: practical, creative, easy to understand.

The so-called practical is that you write the article for the reader is valuable, useful, can bring help to the reader. The article does not need to pursue the flowery rhetoric, the key is to be able to bring what value to the reader.

The so-called creativity is the article is relatively novel, let the reader before the light, so easy to arouse the reader's curiosity.

The so-called easy to understand is to write the article not too advanced, the wording of the word, do like the classical Chinese, write easy to let the reader understand the meaning of your writing on the line.

The content of soft writing skills should be naturally implanted to promote the key words

Soft text to promote the article to the natural implantation to promote the keyword or link, it is best to let information and advertising combined, this write is our purpose to write soft, the purpose is to promote our keywords and links, but the natural implantation to the soft text also needs an art, do add keywords or links is also logical, So for the reader, our soft text is useful, and not only for the promotion of writing, then such soft wen people will welcome.

Soft language writing skills need to be popularized

Soft text is to do the promotion of use, then the soft Wen also use promotion? The answer is yes. Soft text also needs to be promoted.

Skill one, SEO namely search engine optimization, soft text title to bold, keyword in the article in the front, the article should have appropriate outside the chain, keyword bold or add outside chain.

Tip Two, choose some important platform, publish the soft text, do not select a single platform to publish.

Tip Three, add each article to your own more hot articles, which can cause readers to visit other articles outside this article.

Tip Four, make a lot of media editors and reporters, so that they can recommend their own articles, which is conducive to the article is recommended.

Soft Wen marketing methods and techniques if you can't do ingenious, then these methods and skills can not play any role, and now the soft Wen marketing also began from individual combat to hold the group to do this mode of change, and soft text advertising network has long been engaged in soft marketing can help personal webmaster to develop soft marketing planning program, Let personal webmaster can spend less money to get the biggest return! That's the strength of the team! If you dare not eat crabs first, you must be the first to eat the crab roe! Article content by the Dongguan Ping An insurance http://www.dgpa168.com/published, Reprint please keep the link in the article, thank you.