Softto medium-term loss margin increased by nearly 50% affected sales cost

Yesterday evening, Softto (market, interrogation) released the first half of the performance forecast, the company's first half of net profit total loss of about 32.8 million yuan, and the same period last year, the loss limit of 18.46 million yuan, the losses widened nearly 50%. For its loss reasons, Softto said that due to the fierce competition in the daily product market, the company's production and sales costs increased, product gross profit margins, resulting in operating losses. Reporter Inquires Softto annual report found, excluding the investment income of the sale of assets, Softto has four consecutive years of loss. Among them, 2010-year loss of 86.13 million Yuan, 2011-year loss of 193 million yuan, 2012-year loss of 140 million yuan, 2013-year loss of 64 million yuan. Softto, who is underperforming, is now looking for a way to "reorganize itself". June 24 night, the suspension of the reorganization of the Softto issued a notice that the company intends to issue shares to buy Hong Kong soup began to hold the domestic pipe pile business, at the same time raise supporting funds. Last year also wanted to buy "impression Sanjie", into the cultural and artistic performance industry, but failed. People familiar with the matter said that Softto last year's acquisition of "impression Sanjie" was understood by the industry to become a shell preparation, and the purchase of the Hong Kong Soup Company held in the domestic pipe pile business reorganization, its essence is not business purchase, but to the pipe pile business company to sell Shell.