Software swallowed fashion industry: fashion startups or VC

Source: Internet
Author: User
Keywords New favorite fashion industry will become
In the past few years, startups have tended to take a look at some traditional industries, such as the fashion industry. As a result, we can see some changes in the fashion industry--measuring the size of software, customizing the appearance of personal fashion style applications, and so on.  Technology and fashion, you see, even the catwalk models are beginning to wear Google Glass. This is the result of the destruction and redevelopment of the entire industry.  Software is eating away at the fashion world, a recent performance is the VC company Index Ventures plans to invest 50,000 of dollars to shape the next fashion new favorite. These shifts have made it possible for good start-ups to emerge from the next December London fashion extravaganza. It will be Europe's first science-and-technology fashion event (previously held in the US), and 10 startups will be on stage in this fashion event, with technology and fashion media--never before. As a fashion mecca, Dunlen to the technology and fashion start-up companies to throw an olive branch.  More interestingly, the event also attracted the attention of Facebook, VCs Advent Venture and Tumblr.  At the same time, local fashion start-ups in London have sprung up, EDITD, Lyst and WIWT the success of several start-ups has made the trend more fierce. However, not everything is smooth sailing, such as a recent fashion start-up company to Lookk on the rocks.  Tamas Locher, founder and CEO of the company, left the team after learning that the company's business might have changed its initial direction, a big blow to Lookk. Lookk provides a platform for emerging designers to skip traditional online trading and sell clothing directly to consumers.  But from the beginning to the present, the fashion industry profit Way is "Top-down", this point Lookk just opposite. As Locher said in an email from a group of former friends, the industry is changing at a much slower rate than they expected. "We tried to find a way to get rich overnight through the electric dealer, but obviously we were too optimistic. "There is no doubt that fashion startups will become a dark horse in the future economy, but in the future such companies will encounter some development bottlenecks."
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