Sogou battle

April 12 15:35 P.M., picked up the handset Mazhankei still appear somewhat cramped, seems not to know how to deal with the interview of reporters, in Sogou because Google copied the company input Word Library news events Vortex, as Sogou Pinyin Input method of original creative people will inevitably have to language cautious. Two years ago in June, 23-year-old Mazhankei made an important decision in his life to give up his job at a state-owned enterprise in Taiyuan. Although I did not know the technology, but he usually love the internet, love to search a variety of assorted content, he found that a lot of words can not be typed in the current input method, such as "Jay Chou", such as "Titanic", so far, he increasingly found that netizens daily search news high-frequency vocabulary should be expanded to the direction of input method So I have the idea of search method. Mazhankei to Baidu sent the first letter, is the August 5 of that year. At that time the horse has come to Beijing alone, in the letter, he elaborated his search method for the creative. On that day, Baidu was on the hot list in the US Nasdaq. In Mazhankei's memory, the summer of that year, the Internet industry has 3 major events: Baidu listed, Kai-Fu Lee went to Google, Yahoo China and Alibaba merger. The internet has made Mazhankei see his chance. In order to let the letter smoothly to Baidu related responsible person hand, Mazhankei specially sent him online search to Baidu a department of the mailbox, the first letter, a few words, the second letter, sent to the fourth mail, reply is still "Thank you for your use of Baidu products, thank you for your suggestions." "I thought the idea of the input method conveyed to Robin Li Hope is slim, I decided that the best input method in the future is definitely a search engine to do it, and then I decide to put this input method of creativity to the second search engine company." Because I use Sohu mailbox, more familiar, the second opportunity I chose Sohu. "Soon, the head of Sohu company about him to the company interview." For this interview, he frantically prepared for 3 days, wrote "100 to improve the search engine small ideas", to propose their own as long as the cost of living in Beijing wages. Two days after the interview, he was officially recruited by Sohu. Mazhankei now the position is sogou Pinyin Input Method product Manager, the actual work is still a product representative, at any time from the user's point of view to study the habit of user input text, he certainly did not think two years later, their own creative small input method unexpectedly provoke to the industry a big storm. In fact, search engine giant Google has long coveted the search market for such desktop products, although in the short term Desktop search is still not profitable, but the search giants are sparing no effort to compete for this market. Today, the search business has inch competition, even be considered the game of the rich, the threshold of the game is getting higher, the market situation is, the search market is divided into two camps, and the second camp and Baidu, Google's first camp gap is huge, the more critical problem is that the second camp to promote their own effect is not obvious, such as Alibaba Group last year to spend 30 million yuan, force invited Chen Kaige, Feng Xiaogang, jizhong three major directors to build Yahoo search ads. Investigate itsThe reason is that the Internet is focused on experience rather than cognition, input method combined with search directly related to the user experience, to promote the search business may be more helpful, and in the previous promotion of search success stories are still and experience related Baidu know. Therefore, such as Sohu, Google, such as large companies for such a "small" problem to invest so much energy and play the joy is not surprising. And more tempting search engine business is, when the desktop search developed sufficiently mature, can completely replace the current portal, become a future user on the desktop portal. In Mazhankei to reporters recall the search input of the past, his boss, a casual outfit Sohu Chairman Zhang is receiving six or seven overseas investors, afterwards, Charles Zhang told reporters: "Just now investors asked the input method of patent, I replied that it is really Google infringement of Sohu's intellectual property rights, This is a patent, copyright dispute. Google Pinyin Input method on our oral communication for nearly two years Sogou Pinyin brand has a great impact. "And for the" money "of the product he" swore to defend ", Zhang an optimistic face:" With the Internet input method is the rapid growth of Sohu's own technology, every person with a computer to use Ah, Internet, blog, chat, this is the source of the client, representing the new direction of Internet applications, into commercial interests is sooner or later things. " "June 5, 2006, Sogou Input method of the first version of the official launch, it is understood that before its launch, Sogou for their own creativity and technology to declare a number of patents." July 2006, Sohu Technology Vice President Wang Xiaoquan also special to Mazhankei awarded the technical department's highest award "Rhino Award", previously only Sogou music proposed lyrics synchronization colleagues have been this award, the prize did not disclose, is probably Mazhankei 3 months of wages, the horse's work in a year after the company unanimously recognized. "The dispute between the two is such a huge user of desktop tools, at present, in addition to expanding their own brands do not see any real benefits, but the search revenue model has been relatively mature, it does need new innovative applications." "A person in the industry is an analyst. Google's Pinyin input method is actually bundled Gmail use, its biggest function is to bind your email address, as long as you use this mailbox, you can use any computer on your common vocabulary, do not need to download the input method alone, it will automatically remember your writing habits. Google Chinese company product PR personnel Cui told reporters that the company has stopped the infringement of the Thesaurus application, and Google Pinyin input method will continue to promote.