Sogou knowledge of the introduction of the cube to the SEO industry inspiration

Absrtact: Because has been very little attention Sogou search, the center of gravity on Baidu search, yesterday in the home by chance to search the Korean cold novel this word, but found that with the previous results are very different. Sogou search results Baidu search results you can see, with

Because has been very little attention Sogou search, the center of gravity on Baidu search, yesterday in the home by chance to search the "Han Cold novel" This word, but found that with the previous results are very different.

Sogou search Results

Baidu Search Results

We can see that, and Baidu search results are different, Sogou search results more reasonable than the elder sister to want! Visible Sogou has been in search results to make innovations, Baidu, I found this is a search for innovation, Sogou called "Sogou know the cube."

Knowing the cube through the integration of massive Internet fragmentation information, the search results to optimize the calculation, the most core information to the user. This needs to distinguish from the traditional "keyword search", not simply crawl Web data, but the introduction of "semantic understanding" technology, trying to understand the user's search intentions, in order to accurately pass the search results to the user. This is to allow users to obtain information simpler, Sogou search published a new knowledge Base search engine-"knowledge cube", this is the domestic search engine industry's first Knowledge base search products.

A lot of seoer are discussing this change, I also see a lot of webmaster Friend's point of view, said all very reasonable, sogou know the introduction of the cube regardless of its impact on the SEO industry, today do not talk about this issue, single from its changes can give us seo what kind of inspiration? Can you give us a boost in our future optimization? ?

The user experience is always the most important

Although Baidu does not make such a change now, but the introduction of knowledge cube is really conducive to user experience, why users search keywords? What do users know about this word? A perfect analysis mechanism is still immature, I believe that the major search giants are in the study, but take the author to do this search, I search "Han's novels "I like to see Han Xiao said, may be the purchase, it may be to understand that the cube of Han's novels are listed, but also note that the publication of the year, which is like to understand, I will definitely go to click on the book I am interested in, and then make my choice! From my personal point of view, this search results are the best. For the Knowledge cube so, then apply to SEO up, if the user into our website, we have to know what users want? What do you want? This is also the beginning of our website to locate a good problem, the user into our website most want to know the information placed in the most conspicuous position, so that users get information simpler, Can retain customers, ultimately bring benefits!

Two. Seo to rely more on the brand

Previous SEO is through the search engine to expose themselves, so that users find their own search by search engines, such practices have indeed played a huge success, but from the introduction of the dog's knowledge cube, we can find that the search engine in the results of their products to give more and more exposure rate, By optimizing the ranking to get the flow is really very few. Under this condition, we need SEO personnel in the future optimization, more dozen brands, no longer rely solely on search engines. Just like you do a mobile phone site, Brand started, others know what to buy a mobile phone site, and will not search through search engines to "sell mobile phone site" so as to find you, the realization of the brand to bring marketing effect!

Three. The source of the user is not limited to the search engine

Now do SEO most of the traffic is to rely on search engines to bring, in the knowledge of the cube so close to the user experience of the gadget, presumably through the search engine to bring the flow will be less and fewer, then it gives us SEO inspiration is that the search engine should not be used as the only access to traffic, in the social network development so fiery era, Friends NET, everyone, Weibo, micro-letter ... believe in the future there are more and more new social platforms launched, and every hot platform behind the hundreds of millions of of users, this is a huge flow portal, the best way is to seize the social times, to find ways to lead traffic from social networks and users, To promote their own brand, SEO is no longer search engine optimization, but social platform optimization!

Sogou introduced Sogou know that the cube is not precedent. Google has already launched a knowledge map, the current domestic search engine also follow the footsteps, Baidu also launched a physical search engine, these are the search engine upgrades very obvious signal. And we SEO can not be silly waiting for the search engine to kill themselves, according to these changes to consider the new development of SEO, only continuous improvement of innovative breakthroughs, will be successful, will prove their value!