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Since the establishment of Sogou Alliance, has launched a Sogou link unit, sogou theme promotion, Sogou API ads and Sogou search traffic cooperation, such as search Advertising Alliance business. Sogou Alliance advertising products to rich advertising style, accurate content matching, as well as a lower threshold for access to the Web site, access to a number of Webmaster's favor, and has become a lot of Web site revenue is one of the important sources.
I search for the Alliance (http://union.woso.cn) as the first official Sogou Agent Alliance, Long engaged in Sogou link unit, Sogou theme, such as the promotion of business. At present, through my search for the alliance to launch Sogou business site has nearly 500, daily coverage of the site PV over 15 million, and in 2011, Sogou Alliance Best Cooperation Channel Award. I search the alliance in the long-term promotion has accumulated a wealth of operating experience, the following special collation of the Sogou link unit and the theme of the promotion of some information, I hope to have cooperated or not to cooperate webmaster a bit of help.
L Sogou Link Unit Business Introduction
What is the Sogou link unit?
Sogou link Unit, is the introduction of Sogou to occupy the smallest space, the rapid realization of the maximum profit advertising product cooperation model. Link Unit code through the intelligent analysis of the partner Site page content, according to the page context Intelligence analysis algorithm, display the page content related topics, when the site users click on any topic, will enter the display related Ads page, the site with
The user clicks the advertisement link to generate the income immediately, the stationmaster obtains richly the income.
(I search the alliance-Sogou Link Unit style)
The advantages of the Sogou link unit?
From my search the alliance has launched the cooperation data, Sogou link cell cooperation advantage is obvious. First of all, Sogou link unit small size, it occupies only a text chain position can be easily implemented, truly corners. Moreover, this is also the most convenient way to maximize advertising revenue, Sogou link unit does not waste every piece of space, as long as willing to engage in the business, you can find the appropriate placement location link unit. At the same time, I search the Alliance and Sogou Alliance for the webmaster to provide a form of variable code style, webmaster can be free to customize, so that the link unit to the maximum adapt to the style of the site itself. In many search Alliance ads, Sogou link Unit accurate advertising matching, but also by the vast number of webmaster praised one of the advantages. Sogou link unit is through the smart matching keyword, the user's interest to come out of the ads, effectively guarantee the site ads click-through. Moreover, the link unit business is very friendly, and the site has previously engaged in such as competitive advertising business without conflict, independent income generation, so that the site revenue doubled.
In addition, the Sogou link unit can specify the push ad Word library. such as the picture of the image of the film station, the United States to specify the image of the library after the advertising content will be more attractive (this is clear to all), click-Rate ultra-high, there are suitable for the site navigation suitable for the launch of navigation thesaurus, such words click on the high unit price income good.
The following image for me to search the alliance under a cooperative website Sogou link Unit income data, from the data report look, Sogou link unit per click on the average price of 0.4 yuan or so, but also the optimization of space, compared to other Search advertising alliance Unit price has been very considerable.
(I search the Alliance-a website Sogou link cell data)
What kind of site is suitable for launching link unit ad code?
Sogou Link Unit adhere to the threshold of low, quick, easy to put, high yield, the principle of friendly cooperation, all kinds of web sites can find their own style of link cell embedded way. As long as the following conditions, you can login to my search alliance (union.woso.cn) or Sogou Alliance submitted applications, become our best partner:
· Have a stable user access to the site: This is the site sustainable and stable access to the basis of income;
· Hope that the use of limited space to achieve the maximum advertising revenue: without affecting the effectiveness of other advertising has been the premise of the link unit to maximize the satisfaction of the webmaster business expansion needs;
· Industry sites, entertainment sites, portal sites, vertical sites and other types of sites can be put
Optimal placement of Sogou link unit
Each type of advertising business has its own characteristics, the placement of ads to the page is the most appropriate location, is undoubtedly the key to successful advertising revenue. I'm searching the alliance. Through long-term observation and optimization of data, and according to the characteristics of the link unit business and the cooperation of the vast number of partners in the analysis, get the following placement suggestions (by effect priority).
· Close to the article title: The most conspicuous place, corners realize the abundance of advertising revenue;
· Close to the product introduction: Laminated product characteristics, to meet the needs of users, particularly applicable to shopping-type website;
· Close to the content of the article: closely combined with information content, to provide users with additional information;
· Embedded navigation Column: Set for navigation columns, enrich the user experience;
· Other Classic location: You can also according to the characteristics of your site to dig more eye-catching beautiful classic location.
The image below is a domestic female website to launch the effect of Dog link unit, AdSense will be placed in the ads immediately below the menu bar (see red Box Display range), advertising content matching accurate, high click rate, and style concise, occupy less space, effectively expand the overall site advertising revenue.
(I search the alliance-Dog Link Unit launch case)
Sogou Theme Promotion Business Introduction
What is Sogou theme promotion?
Sogou theme Promotion, is the Sogou to its high-quality advertising as a supplement to the content of the site, to content recommendations, Lenovo recommendations, the context and other ways to provide to the webmaster. Theme promotion code can analyze the content of the website page, and will be most relevant to the theme of Sogou to promote the content of the site to show the corresponding page location, to promote the promotion of customers and AdSense to promote the content of the maximum benefits. Web site users through the promotion of text chain to generate revenue, the webmaster can be obtained from the Sogou corresponding partition.
(I search the alliance-sogou theme promotion style)
Sogou Theme Promotion Advantage?
Sogou theme Promotion is following the Google content ads, Baidu theme, the domestic Search Alliance market is the most webmaster attention to contextual matching advertising products. Sogou use its advertising sales channel advantages, over the years accumulated a wealth of advertising customer resources to ensure that Sogou theme promotion of the promotion of the reality. For the webmaster, the recommendation of advertising as a site content to add, increased the content of the site and the relationship between the ads, enhance the user experience, increased user stickiness, while increasing the number of ad clicks, increase revenue. For advertisers, the theme of the promotion of advertising as a content recommendation, attracted more target audience, the user's attention to improve, advertising more effective.
Compared to Sogou link unit, most stationmaster to Sogou topic promotion Cognition degree is still relatively low. But the potential advantage of the product
Potential will decide the future Sogou theme promotion will become a search of the alliance market a dark horse.
· Product form rich: From the theme text, graphics and text mixed row, title ads, and support the Web site customization functions;
· Advertising size Unrestricted, Sogou continuous product innovation to ensure that partners stable and sustained growth in earnings;
· Put technology accurate: Relying on Sogou search, Sogou Input method and browser resources, according to the content of the site, the crowd attributes to match the promotion of content;
· According to CPC billing mode, one click Billing, reduce the loss of traffic, click Income Conversion High;
· Can specify the promotion thesaurus: According to the type of site to specify the appropriate promotional thesaurus, so that your ad clicks doubled.
What kind of site suitable for the introduction of Sogou theme code?
Sogou theme Promotion Business adhering to the Sogou link unit access threshold Low, quick, easy to put, high yield of the friendly cooperation principle, as long as the following conditions, you can login to my search union (union.woso.cn) or Sogou Alliance submitted to apply for, become our best partner:
· Have a stable user access to the site: this site for sustainable and stable access to lay the foundation;
· Intend to try Baidu and Google outside the other search theme products, Sogou theme promotion will be your best choice;
· Industry sites, entertainment sites, portal sites, vertical sites and other types of sites can be launched;
· No rankings, no restrictions on site types.
Analysis on the optimal placement of Sogou's main push and promotion
I'll search the alliance. Through long-term data observation and optimization, and according to the theme of the promotion of the characteristics and the cooperation of the vast number of partners analysis, the following placement recommendations:
· In the first screen obvious position: Code into the need to scroll to see the obvious location, so as to enhance the click opportunity;
· To create a free display environment: the theme of the promotion of advertising content to promote the environment there are higher requirements, no other advertising interference can enhance the advertising content of concern;
· Close to the core content: try to put the product code in the main content of the page, such as the end of the information content location.
The image below is a local information site to launch Sogou theme ads effect map, adsense ads placed in the first screen obvious position (see Red Box Display range), the click Rate is quite high, effectively enhance the overall site advertising revenue:
(I search the alliance-sogou theme Promotion launch instance)
The following figure is my search for the Alliance for a long time according to the user's behavior characteristics of the site to get the site ads hot map. The darker the color, the more focused the user's attention. The darker the color of high-quality advertising can not only get a higher click-through, but also to enhance the overall value of the site, to attract more attention to promote customers. Webmaster can refer to the following chart when dropping code:
(I search the alliance-sogou Theme Promotion website ad Location Hot map)
In addition to the above introduced Sogou link unit, sogou theme promotion, I search the alliance has been committed to Sogou API advertising interface and Sogou search flow of procurement cooperation, this article is not more to repeat. Interested webmaster can login me Search alliance Contact Us:
I search the alliance: http://union.woso.cn
Tel: 010-82830700
Contact Online: union.woso.cn/service.html
Finally, I search the alliance I wish you webmaster friend traffic rose, wide into the financial resources!