Sogou micro channel public number query is Wang Xiaochuan's cast stone asked

Text / Luo Chao

Sogou WeChat public number query launched, triggered a huge amount of attention, just like every action of the same WeChat. Some people say WeChat SEO immediately become a new business, some people say WeChat media from the coat was stripped, and even some people say WeChat public number query will help Sogou Subversion Baidu this giant. The author is more conservative, I think it is too early to Sogou WeChat public number query success or failure, Sogou and WeChat microblogging joint subversion of the existing market, but also far from starting.

Sogou micro channel public number query is Wang Xiaochuan's cast stone asked

Sogou released Q1 earnings report came Sogou end of a big move, and most likely related to WeChat. Now finally available, not everyone imagine the mobile search products, but the content of WeChat public account search. From the author's experience, there are still plenty of room for improvement in terms of sorting, checking and checking. After all, it is still a test version. However, the biggest challenge facing it may be that people are still not using their PC to search for public accounts. to make.

Some worry about their content is plagiarism WeChat operators can use it to find thieves, but such a demand will not be the mainstream and high frequency, but there will be no so-called SEO. No one search without SEO and SEM needs, say the content of the public account has enough structure, SEO can not do too much.

At present, WeChat public inquiry can only search subscriptions, compared to millions of subscriptions, the service number is not much, and the main function, sparse content. The subscription number is similar to blogs in previous years, is a publishing and interactive platform, coincidentally Sogou also has a blog search channel.

The current Sogou WeChat public inquiry is more like a search of Baidu's Weibo content, but the nature of the data and the data size is different. It is just Wang Xiaochuan's throwing stone to ask the way, and tell everyone WeChat and Sogou integration has begun, the other people do not think much.

WeChat public number queries the imagination of the mobile rather than social

Even if only public content search, it can play a role must also be in the mobile terminal. After the search for graphic messages, users need to read, share, reply, you can also click the account name a key concern. Search engine is not simply a "find", but a complete information consumer experience. The PC has long been WeChat public account aggregation and navigation sites, but did not succeed, which also reflects the people's WeChat public number just need not PC side.

WeChat social advantage can search on the play it? Social account of the public accounts weak, less content, but the circle of friends, WeChat and peer-to-peer data chat but massive. The question is over again. WeChat circle of friends and WeChat are closed. Large amounts of data are fragmented into smaller circles. Everyone can see limited data. WeChat now supports chat search. QQ space openness will be larger, but the social search on it and not up. Graph Search, also released by Facebook, has not been a success, let alone Google. There is no evidence that social search can help.

WeChat public number query three major opportunities: entrance, platform and BigData

The first is the entrance status. Users can easily use it for universal mobile search. Search is not limited to public accounts, circle of friends or chat history, but all web pages, entities and services that can be searched. The search form can be text, voice, image, location and action.

In fact, WeChat has supported barcode, translation, Street View search, and then for example shaking search for lonely people. If WeChat as a browser, it is also a web search channel.

What I see is that the current voice and image search of WeChat is not doing well and has not been vigorously promoted. May not want to engage in too tight with Baidu, after all, in the mobile terminal claimed that there are too many players to challenge Baidu. However, the more likely reason is that WeChat has encountered technical problems. It is not easy to train a search team in the short term, especially for teams who are good at text search, speech processing and image recognition. WeChat try to do their own voice recognition, more than 20 teams, the effect we have seen, unsatisfactory.

If WeChat loaded Sogou professional and technical capabilities, I am afraid there will be different results. WeChat can become Jingdong's electricity supplier entrance, O2O comment on the entrance, why not, will not become a sogou search entrance?

The second is the platform attributes. WeChat is no longer an IM tool, nor is it just a social network, but a mobile platform that connects everything. It integrates social, gaming, browser, photo album, e-commerce, finance, O2O and more. Open, light-weight, application ecosystem through a public account that can be assembled, scaled, and installable. It is no exaggeration to say that WeChat sitting half China Mobile Internet. As more and more connections take place, Sogou's professional search capabilities will be introduced and there will be a chance to evolve a new search paradigm.

Finally have to talk about big data. The visual impression that search engines give many people is a search box that is a tool to C. In actual fact not. Through the accumulation of text processing, data capture, semantic understanding, machine learning and other capabilities, it has the strongest big data processing and mining capabilities. WeChat sitting on massive data, gold data, if we can open to its dry brother mining, will produce great value, but all this is transparent to the user.

WeChat public number query the current version because the PC side and search content is too general, did not bring much surprise. If WeChat Sogou cooperation with the mobile terminal more, a new mobile search birth is not impossible. Forget social, forget about circle of friends, remember WeChat entrance, platform and big data attributes, this is the true potential of WeChat search, sogou to do is to help it activate these potential, but also to give yourself a change in the search pattern opportunity.

(Disclaimer: This article represents only the author's point of view, does not represent the sina position.)