Sogou Pinyin Breakthrough: The recessive War of website construction operation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

What are the Internet Tools most used by Chinese Internet users? such as Baidu search engine, Tencent, such as instant messaging or fast money, such as payment tools? The answer is: typing tools. When the internet giants such as Baidu and Tencent are encouraged by the amount of users they aggregate, the typing tools such as Sogou have quietly begun to influence the way of thinking of Chinese netizens.

Typing tools are undoubtedly the necessary tools for Chinese netizens to use, more than search engines and instant messaging closer to the user's front-end, users only use the appropriate typing tools to normal use of other Internet tools. So, when Baidu and Google are competing search engine status, Tencent began to enter the SNS market to fight, such as Sogou typing tools are reaping the largest user market.

NetEase game: The end of the portal era

If you want to give the internet company seniority, Sina, NetEase and Sohu These three portal sites are undoubtedly the top of the Internet, the authority of the people, information, popularity and strength, so that today many mature people on the Internet, still prefer these portal sites. But the seemingly unshakable Chinese portals are eclipsed by the preferences of a new generation of internet audiences.

More and more vertical portals began to dilute the power of the traditional portal giants, and the new Internet model began to take away young internet audiences, so when people began to associate Sina with blogs, the portal seemed to become a dispensable. And last year's financial crisis seems to deepen this development posture, NetEase last year the best performance, and the main reason is not the revenue from the portal ads, but NetEase game income. And from search engine results, let the audience more attention is not netease platform, and NetEase agent Warcraft game events. NetEase game seems to announce a portal era of change.

Sogou Pinball window: Super strong advertising to absorb gold

If Sina has a blog, NetEase has a game, then Sohu has what? The Olympic spread of the network alone does not seem to give the traditional portal to bring new life, but as China's three major gateway overlord, Sohu has its own magic weapon-sogou pinyin. Sogou Pinyin's birth changed the awkward position of Sohu-Portal not portal, blog not blog, community not community, and let Sohu began quietly accumulate a large number of customers. And in China's Internet, users represent the hope of development.

Tencent's victory is to gather most of the Chinese users, so that the related products, such as community, download or even search, and can be foreseen, Sogou will also bring key core competitiveness for Sohu. In the field of view, only a page of the window, Sogou Pinyin can bring huge advertising benefits for Sohu.

At present, Sogou window only in the user upgrade only appear, but with the frequency of upgrades, the field also found that the window is not only to show the upgrade words, but also relevant news information, and this information is undoubtedly a huge advertising position. In time, Sogou can take advantage of this position, nature for Sohu to win a huge advertising revenue.

Reprint please specify the Source: Jane website operation consultant Mo Wild Http://hi.baidu.com/huangmanxi