Sogou search plus layout mobile search market

Morning News (Reporter Won Won) Sogou, the No. 2 in the industry, is in the midst of an increase of mobile search market. However, WeChat, with monthly active users exceeding 396 million, is undoubtedly the most suitable platform for cooperation. Yesterday, Sogou company announced the formal launch of the WeChat public platform search, exclusive access to millions of WeChat public number resource data.

Since the overall settled Tencent territory, Sogou search has access to QQ, QZone, mobile QQ browser and other applications, and gradually integrate the social relations chain Tencent related products, to promote search engine to human intelligence common morphological evolution. And with the deepening cooperation with the users of the most frequently used WeChat, further open the Sogou search imagination. In addition, recently updated Sohu News client also deeply integrated Sogou search, providing 200 million users with Sogou exclusive WeChat public platform search service, has attracted a lot of attention.

All along, the mobile search market is a must for Internet companies. Last September, Tencent to 448 million US dollars strategic stake in Sogou, and its search and search of a number of products and related technical personnel merge into Sogou; UC excellent as the United Alibaba high-profile release "Shenma search." Sohu chairman of the board, CEO Charles Zhang is also a high profile in May this year, Sogou search will be issued on the phone Baidu issued the most violent challenge. According to the 2014 Q2 China Mobile Search Market Monitoring Report released by China IT Research Center recently, the number of China Mobile's search users continued to grow rapidly to 525 million by the second quarter of 2014. Among them, Baidu ranked first in the industry with a market share of 70.3% and Sogou followed with 17.4%, further widening the gap with Yichang and Google ranked 3 to 6.

After taking the WeChat search, the pattern of mobile search has also become more complicated and confusing. Analysys analyst Yu Jing believes that the cooperation of Sogou and WeChat, Sogou to attract users will be a very effective means. A variety of APP from Tencent Sogou pulling effect is indeed very obvious. At present, as a supplement to universal search, WeChat public platform search has become the hottest search product of the moment, especially after World War II, its search volume is rapidly increasing.